Skip to main content

The Wharton School of the University of Pennsylvania: Introduction to Connected Strategy

4.7 stars
25 ratings

Technology has caused firms to fundamentally change their strategy to connect with their customers in new and different ways. In this course, weexplore the impact of connected strategies as well as business opportunities associated with those strategies.

Introduction to Connected Strategy
6 weeks
2–4 hours per week
Progress at your own speed
Optional upgrade available

About this course

Skip About this course

In this course, you’ll learn how technology has enabled firms to fundamentally change how they connectwith their customers. Professors Christian Terwiesch and Nicolaj Siggelkow of the Wharton School havedesigned this course to help you explore the impact of connected strategies and business opportunitiesassociated with those strategies. Through study and analysis of both the innovation framework andvalue proposition, you’ll learn how Connected Customer Experience and the Connected Delivery Modelscan be utilized in a myriad of industry and business models. You’ll also explore different types ofconnected customers/producers and examples of connected strategy and evaluate existing technologiesthat can inform the design of connected relationships. By the end of this course, you’ll be able toidentify different types of connected strategies and opportunities in a variety of business models so youcan employ best practices and achieve success within your organization.

At a glance

  • Institution:


  • Subject: Business & Management
  • Level: Intermediate
  • Prerequisites:

    Familiarity with basic business concepts
    This is a graduate level course

  • Language: English
  • Video Transcript: English
  • Associated programs:
  • Associated skills: Customer Experience, Customer Service, Innovation, Business Modeling

What you'll learn

Skip What you'll learn

Identify and define connected strategies, their potential and value proposition
Analyze customer experiences to understand the customer journey
Leverage positive feedback loops with customers to create effective customization strategies
Identify connected relationships in your firm to improve your connected strategy
Create connection architecture and implement connected customer relationship strategies


- Disruption in Sleep Medicine
- Three Horizons of Innovation
- Introduction to the Connected Strategy Framework
- The Magic of Connectivity: Disney
- Connected Strategy Framework: 2 Case Studies
- Connected Relationships and Connected Delivery Model
- The Fundamental Promise of Connected Strategies
- Value and Value Proposition
- The Efficiency Frontier


- Five Different Customer Experiences
- Connected Customer Experience Example
- The Customer Journey
- Repeat to Push Out the Frontier
- Repeat and Competitive Advantage
- Four Levels of Customization


- The Connected Producer
- The Connected Retailer, The Connected Market Maker, and the Crowd Orchestrator
- Peer to Peer Network Creators
- The Connected Strategy Matrix
- The Connected Toothbrush
- The Revenue Model: 5 Principles


- Deconstructing Your Connected Strategy
- Classification Trees and Selection Tables
- Bottom-Up Innovation
- Why Talk About Disruption
- The Case of Imaging
- The Innovators Dilemma
- Connectivity and Disruption
- ConnectedStrategy Conclusion

This course is part of Strategic Management Professional Certificate Program

Learn more 
Expert instruction
3 skill-building courses
Progress at your own speed
5 months
2 - 4 hours per week

Interested in this course for your business or team?

Train your employees in the most in-demand topics, with edX For Business.