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Learn content marketing

Are you interested in learning the strategies and tactics to create engaging content that attracts audiences and achieves results? Then exploring the world of content marketing may be a good fit for you.

Learn more about what content marketing is, how you can choose a learning path that works best for you, and what kinds of career options may be available to professionals with this skill set.

What is content marketing?

Content marketing focuses on sharing relevant information, such as articles or social media posts, to create valuable content to draw potential customers. Your goal in content marketing is to generate awareness and develop trust with readers to encourage them to take action, such as to make a purchase or learn more about what you offer. You typically need strong skills in the following areas:

  • Writing and editing
  • Research and analysis
  • Search engine optimization (SEO)
  • Content strategy
  • Storytelling

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Choosing the right content marketing program for you

Several options, such as content marketing courses, certificates, and degree programs, teach basic content strategy knowledge in specialized areas like digital marketing.

Here are some of the main options for learning the skills you'll need to accelerate your marketing career:

Courses

You can enroll in online content marketing courses to learn the basics of digital marketing, social media marketing, or fundamental content marketing strategies. These courses can generally be completed in a few weeks.

Certificates

Online certificate programs that teach content marketing strategies, feature journalism, and digital marketing fundamentals can put you on track to pursue a career in content marketing within a few months.

Executive education programs

Executive education programs that focus on digital marketing, social media marketing, and copywriting can help you learn content marketing techniques in as little as a few weeks to a few months.

Degrees

You can gain content marketing skills and learn content strategy development in around four years by earning online bachelor's degrees in marketing or related areas like communication, digital marketing, and English.

Jobs in content marketing

Jobs in content marketing are diverse and span numerous industries like finance, healthcare, and technology, with professionals working in settings such as digital marketing agencies, in-house marketing teams, or a freelancing position.

Here are a few positions that having experience with content marketing may help you qualify for, with each role's required education as well as salary data from the Bureau of Labor Statistics (BLS):

Marketing manager

As a marketing manager, you typically create, execute, and analyze different content to meet marketing goals, including increasing brand awareness and generating leads.

  • Required education: Bachelor's degree in marketing, communication, business administration, or a related field
  • Median annual salary (May 2023): $157,620
Market research analyst

A market research analyst gathers consumer preferences and market trends data to help develop content marketing campaigns and product strategies.

  • Required education: Bachelor's degree in marketing, business, communication, or a related field.
  • Median annual salary (May 2023): $74,680
Writer

A content marketing writer develops written content across various formats, including articles, social media updates, and website copy, to build audiences and help achieve marketing objectives.

  • Required education: Bachelor's degree in English, marketing, communication, or a related field
  • Median annual salary (May 2023): $73,690

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    Frequently asked questions about content marketing

    Why should I learn content marketing?

    Learning content marketing allows you to produce engaging content that connects with your target audience, creates brand awareness, and generates leads and sales that can ultimately contribute to your product's success.

    What's the best way to learn content marketing?

    You can gain valuable content marketing knowledge through online courses, earning a marketing degree, or creating your own content. Learn content marketing by experimenting with different strategies, analyzing what works, and building your skills through hands-on experience.

    How long does it take to learn content marketing?

    You could learn the basics of content marketing in a few weeks through various online marketing courses. However, online bachelor's degree programs focusing on digital marketing or communications may take around four years.

    How hard is it to learn content marketing?

    Learning content marketing is easier if you have a background in writing, marketing, and data analysis, along with a fundamental understanding of audience needs. These skills can help you develop and measure effective content strategies.