Week 1: You will learn why design practices are valuable to businesses and be familiarized with innovation KPIs used by different businesses. The assignment of this week will include creating a personalized story in which you will describe how design is relevant for business and how this relates to the different design practices.
Week 2: You will learn to analyze the current state of a company, its businesses context and customer experience. For this, you will create your own customer journey map and stakeholder map. From this you will learn to discover new creative, promising opportunities.
Week 3: You will transform the analysis results and business opportunity discovered in the previous week into a viable concept. In this week you will also reflect on the impact these processes have on the organization.
Week 4: You will dive into product marketing aspects – Why some new products succeed while others fail miserably. You’ll assess the importance of a proficient launch and branding strategy for new products and reflect on the relationships among innovation, branding and design. You will build a distinctive and convincing positioning statement for the concept that you developed in week 3.
Week 5: You will reflect on the different design practices learned in the past weeks and see which methods can bring most value to your business.
