Learn luxury management with online courses and programs
What is luxury management?
A luxury brand is distinguished by qualities such as exclusivity, premium pricing, craftsmanship, and strong emphasis on brand heritage, storytelling, and customer experience. Managing a luxury brand and its products goes beyond general retail strategies.
From brand identity and the production of goods to the marketing and sales strategies that attract consumers, luxury management requires an ability to navigate the complexities of specialized retail markets and distribution channels. Maintaining a sense of exclusivity and rarity are also important qualities for luxury brands, which can tie back to the supply chain and manufacturing process.
Becoming a luxury brand manager means thinking beyond traditional brand management. Ready to explore the characteristics of the luxury industry and learn about the unique challenges and intricacies of this specialized market? edX courses can help you gain the skills you need to prepare for this career path.
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Luxury management course curriculum
The world of luxury brands is as diverse as its non-luxury counterparts. Fashion, automobiles, jewelry, hospitality, cosmetics and fragrances, watercrafts, fine dining, and hospitality are just a few of the areas where you can specialize in luxury brand management.
Learners who want to prepare for a career managing luxury brands can explore courses that emphasize the unique qualities associated with the field. While your particular educational path will depend on your area of focus, you can gain foundational knowledge for a luxury brand manager career with edX programs.
Curricula can cover topics such as:
Evaluating and discussing luxury brand management
Addressing brand potential
Conducting luxury goods business
Analyzing and critiquing the particulars of luxury goods marketing
Defining the ever-changing luxury sector
Identifying luxury brands
Applying research skills and techniques to solve challenges faced by luxury brands
Developing data-driven industry solutions
Learning about luxury brand management can supplement your knowledge of marketing and management. edX offers a variety of educational opportunities for learners interested in studying these topics, as well as a host of other disciplines. A boot camp can provide flexible, hands-on learning for those who want to upskill quickly, while executive education courses are designed for busy professionals. You can also pursue a more comprehensive curriculum in a bachelor’s degree or, for more advanced learners, a master’s degree. Find the right learning path for you.
Explore luxury management jobs
There are many roles that contribute to the success of a luxury brand. Once you have attained the knowledge and skills you need to pursue a career in luxury management, you can explore a wide range of jobs.
Product manager: Oversees the development, sourcing, and production of a specific luxury product or product category.Footnote 1
Supply chain manager: Manages the supply chain for luxury products, maintains product exclusivity, and maintains relationships with suppliers.Footnote 2
Retail manager: Manages luxury retail stores and maintains brand presentation through visual merchandising and quality customer service.Footnote 3
Public relations manager: Handles media relations, manages the luxury brand image, and promotes new products and events.Footnote 4
Events manager: Organizes luxury events, fashion shows, and exclusive gatherings to showcase the brand's products and engage with potential clients.Footnote 5
While many of these roles exist within similar industries, employment qualifications for careers that may utilize luxury brand management skills differ based on the position and employer. Some roles may require a higher level degree while others may only ask for a demonstration of skills that can be acquired in a digital marketing boot camp, for example. Before deciding on which learning path will work best for you, research potential roles you hope to pursue and align your coursework with your professional aspirations.