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Learn TikTok with online courses and programs

TikTok is a popular social media platform for content creators. Individuals and businesses can use TikTok to reach large audiences by creating engaging content.

What is TikTok?

TikTok is a social media platform that features shareable short-form, user-submitted videos. Learning how to use TikTok can enable you to connect with a wide audience, which can be beneficial for careers in a variety of fields ranging from public policy to marketing. Viral videos can reach millions of viewers, which can be leveraged by companies and individuals alike to generate engagement with their messages and products.

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TikTok tutorial curriculum

Signing up for a TikTok course can introduce you to the platform and teach you how to use it effectively. Beginner courses can start with the basics of using the app, including how to begin making videos and how to edit videos. As you become more familiar with the content creation features, you can then explore how to leverage the platform for your goals. You may begin to learn about:

  • Identifying TikTok trends

  • Using the TikTok algorithm

  • Expanding your reach on TikTok

  • Monetizing TikTok

  • Advertising on TikTok

Learning about TikTok may supplement knowledge that you build as part of a broader marketing or communications program. From foundational tutorials to advanced courses, edX offers a variety of educational opportunities that can fit different learners’ needs. Learn specialized digital marketing skills with accelerated boot camps. Or take a more comprehensive approach to your studies by pursuing a bachelor’s degree or, for more advanced learners, a master’s degree. Busy professionals even have the opportunity to upskill in tailored executive education programs from institutions around the world.

Explore TikTok jobs 

TikTok skills can be useful in a variety of careers including, but not limited to: 

  • Content creators and influencers: Individuals who specialize in creating engaging and entertaining content can leverage TikTok to build their personal brand, share their expertise, and connect with a wide audience. They can showcase their skills, provide educational content, or entertain viewers through creative videos.

  • Marketers and social media managers: Professionals in marketing and social media can utilize TikTok as part of their overall social media strategy. They can create TikTok campaigns, collaborate with influencers, and leverage the platform's features to reach and engage with a younger demographic.

  • Brand strategists and representatives: Companies can use TikTok as a marketing tool to promote their products or services, increase brand awareness, and connect with potential customers. They can create branded content, run advertising campaigns, or collaborate with TikTok influencers to reach a larger audience.

  • Artists and performers: Musicians, dancers, comedians, and other performers can showcase their talents on TikTok to gain exposure, build a fan base, and potentially attract opportunities for collaborations or performances. The platform's emphasis on video content and trends provides a creative outlet for artists to express themselves.

  • Educators and experts: Teachers, instructors, and subject matter experts can utilize TikTok to deliver educational content in a fun and engaging format. They can create short videos explaining complex concepts, provide study tips, or share interesting facts to educate and inspire their audience.

  • Journalists and media professionals: Journalists and media organizations can use TikTok to share news updates, behind-the-scenes glimpses, and creative storytelling. It offers a platform to engage with younger audiences and present information in a visually appealing and concise manner.

  • Event organizers: Professionals involved in event planning or organizing can utilize TikTok to create buzz, share event highlights, and encourage audience participation. They can leverage popular challenges and trends to engage with attendees and promote their events.