How to Use WhatsApp Business

With WhatsApp Business, you can create a professional profile for your business, showcase your products and services, and automate your customer interactions.

For example, you can greet customers with automated messages and answer common questions (as you would with a chatbot). Or you can use labels to sort conversations into categories and track interactions with your customers.

You can use it to:

• Send updates and notifications.

• Confirm orders and payments.

• Collect feedback.

• Boost sales and conversions with catalogs, offers, and discounts.

WhatsApp tutorial curriculum

There are several options available if you are interested in learning how to use WhatsApp to grow your business. Beginner courses may focus on introducing the different features of WhatsApp such as: text, voice, video, and media messages; labels, broadcast lists, and groups to organize your chats and contacts; and the customizable WhatsApp Business profile and catalog. 

More advanced courses can teach you how to use: 

• Chatbots and quick replies to automate your responses and workflows.

• Status updates and stories to engage your audience and promote your products or services.

• Stickers, emojis, and GIFs to add personality and fun to your messages.

• WhatsApp Web and Desktop to access your chats from any device.

• Metrics and reports to analyze chat activity, customer satisfaction, and feedback.

• WhatsApp Business API to integrate WhatsApp with other platforms and tools.

• WhatsApp Pay to accept payments from your customers.

• WhatsApp Business Manager to manage multiple accounts and users.

From foundational tutorials to advanced courses, a variety of educational opportunities are available that can fit different learners’ needs. edX makes it easy to explore all available training options. Learn specialized skills with accelerated boot camps. Or take a more comprehensive approach to learning by pursuing a bachelor’s degree or, for more advanced learners, a master’s degree. Busy professionals even have the opportunity to upskill in tailored executive education programs for institutions around the world. 

Explore WhatsApp jobs

Learning how to use WhatsApp can be beneficial in a variety of roles including:

• Social media marketing specialist: Creates and executes marketing campaigns to engage potential and existing customers via WhatsApp and other social media platforms. They also monitor and analyze the performance of their campaigns and optimize them accordingly.

• Social media sales representative: Generates leads, qualifies prospects, closes deals, and follows up with customers. They might send personalized messages, share product information, answer questions, and overcome objections over WhatsApp. 

• Customer service agent: Provides support and assistance to customers. They respond to customer inquiries, complaints, feedback, and requests via WhatsApp, and also use it to troubleshoot issues, provide solutions, and escalate cases whenever necessary.

• Social media community manager: Creates and manages online communities around a brand, product, service, or cause. They can use WhatsApp to invite members, moderate discussions, share relevant content, organize events, and foster engagement and interaction. They can also use it to monitor and measure the health and growth of their communities and identify opportunities for improvement.

• Instructor: Delivers training and education to various audiences over WhatsApp. They create and share learning materials, conduct live sessions, facilitate group activities, provide feedback, and assess learning outcomes, all on the platform. They also use it to communicate with learners, instructors, and administrators.

• Business analyst: Collects and analyzes data related to business processes, performance, and outcomes. They might conduct surveys, interviews, focus groups, and observations. They can also use WhatsApp to present and report their findings and recommendations using charts, graphs, tables, and dashboards.

WhatsApp can also be used to enhance communication and collaboration in many other roles such as event planner, journalist, teacher, coach, and consultant, among several others.