Online Master of Arts in Marketing from Emerson College
Connect the art of storytelling to the science of analytics to strategically push the boundaries of marketing. Become a creative force to shape culture and society for good.
About the program
- Build high-demand skills: Benefit from an intellectually challenging curriculum that blends storytelling, strategy, and analytics with the latest innovations.
- No GMAT/GRE scores required: Each applicant’s background and motivations will be assessed holistically to admit those best suited to the program.
- 100% online learning: Earn your degree in a format designed for working professionals or pursue a graduate certificate in your chosen specialization.
About Emerson College
Emerson College is a progressive media and communications school that combines intellectual exploration with professional preparation. Emerson offers a vibrant community to help ambitious, independent-minded learners of all backgrounds develop their own voice and become a creative force in fields that shape society, culture, and future.
The approach to learning at Emerson College is to learn by doing. The online Master of Arts in Marketing (MAM) curriculum is rooted in intellectually challenging, hands-on learning that covers everything from data metrics to digital marketing. While the program is 100% online, you’ll amplify your expertise and deepen your craft through real-world case studies, creative collaboration on projects, and lively discussions on emerging topics with an intentionally independent-minded and inclusive community.
The online MAM program blends creative storytelling, data-driven strategy, campaign development, customer behavior, and technologies to equip you with a versatile and future-fit set of skills. It also allows you to carve your own creative path. You can combine five foundational digital marketing courses plus three additional courses from any of the three specializations to build out the master’s degree that works for you. Additionally, the digital marketing core curriculum and the three specializations are offered as standalone graduate certificates.
Tuition and financial aid
The estimated tuition for the online Master of Arts in Marketing (MAM) program as of the 2024–25 academic year is $44,864. A $400 deposit is required upon enrollment. Please note that tuition does not include out-of-pocket expenses such as books, additional course materials, or other fees. Learners can expect a moderate tuition increase each year.
There are a number of resources that may be available to help you finance your master’s degree. Resources include federal tuition assistance, private loans, employer tuition assistance, external scholarships, and veteran benefits.
Applying for federal student aid
Complete the Free Application for Federal Student Aid (FAFSA) , using Emerson College’s code, 002146.
Sign the FAFSA electronically with your Federal Student Aid (FSA) ID.
Apply for financial aid at the same time as you complete your program application.
While a bachelor’s degree is required, the admissions committee recognizes that academic achievement is just one aspect of a learner’s potential, which goes beyond GPA alone. Admission to the online Master of Arts in Marketing (MAM) program takes a holistic approach and multiple factors are taken into consideration including personal and professional achievements, creative samples, and the applicant's response to essay questions.
GRE or GMAT scores are not required to apply.
Early priority deadline
May 15, 2024
February 14, 2024
March 13, 2024
April 3, 2024
To complete an application, you will need to submit the following materials:Apply now
Ready to experience the Emerson approach to learning?
Request information and find out how the online MAM program can prepare you to push the boundaries of marketing and prepare for a creatively fulfilling career.Request more info
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