MBA in marketing management

Considering an MBA in marketing management? Discover what you’ll learn, your career options, and the top-ranked online MBA programs in marketing.

See all MBA programs

Why earn an MBA in marketing management?

Boost earning potential

Qualify for high-paying marketing management roles to increase your earning potential.

Gain specialized skills

Build the analytical and decision-making skills required for management-level roles in marketing.

Access flexible schedules

Benefit from the flexibility of an online learning format and work while earning an MBA.

Marketing managers report strong demand and high salaries. Earning an MBA in marketing management can help you break into the fast-paced, competitive marketing industry.

See all MBA programs with a marketing management focus

Prestigious

An immersive cohort-based learning experience that is designed to optimize learning outcomes and ensure global networking opportunities.

Flexible

Choose your path with a range of completion options and class times.

Equivalent to on-campus

Earn the same degree and complete the same curriculum as on-campus students.

MBA in marketing management degree overview

Whether you have a marketing background or are new to the field, earning an MBA in marketing management can pay off. During a marketing MBA program, you'll strengthen your marketing analytics and strategy skills. You'll also study consumer behavior and learn how to analyze competitors to gain a strategic edge.

Program graduates can pursue management and executive-level roles in marketing. Many of these roles report six-figure salaries with strong job growth rates.

What jobs can you get with an MBA in marketing management?

Marketing is among the highest-paying management professions, according to the Bureau of Labor Statistics (BLS). With an MBA in marketing management, you can qualify for roles in this growing field.

Marketing manager

Marketing managers analyze demand, identify customer needs, and expand market share. These professionals also develop pricing strategies to attract and retain customers. They coordinate with public relations and advertising staff to align marketing strategy with the company's brand.

Median annual salary (2023): $157,620
Projected employment growth (2023-33): +8%

Advertising manager

Advertising managers increase awareness of a company's products and services through advertising campaigns. They oversee advertising teams, develop advertising strategies, and measure the effectiveness of advertisements.

Median annual salary (2023): $131,870
Projected employment growth (2023-33): -3%

Sales manager

Sales managers supervise sales teams, setting goals and tracking sales data. They also evaluate customer behaviors to determine the best strategies to boost sales and improve profits.

Median annual salary (2023): $135,160
Projected employment growth (2023-33): +6%

Several factors can influence your earning potential, including your job title, industry, degree level, and experience.

MBA in marketing management curriculum

are a popular way to advance your business education.

During your MBA in marketing management, you'll take core business classes and advanced marketing courses. In addition to studying finance, management, and organizational behavior, you'll strengthen analytical and decision-making skills through marketing case studies and projects.

Some common MBA in marketing management courses include:

Consumer behavior
Marketing analytics
Strategic brand management
Product development
Advertising management
Entrepreneurial marketing

Depending on the program, you may complete a capstone project in marketing management. Some programs also offer an emphasis in digital marketing.

Admissions requirements for an online MBA in marketing management

Most business schools want MBA candidates with an . You'll also typically need undergraduate-level courses in business, but that doesn't mean you have to major in business to get into a marketing MBA program.

Other common admission requirements include GMAT or GRE scores. When comparing online MBA programs, review the prerequisites and admission requirements to find a school that fits your credentials.

How to apply

Your MBA application should make you stand out from the crowd. Be clear about your goals and reasons for applying to the program.

Online MBA programs typically require the following application materials:

Official transcripts
Bachelor's degree from an accredited college
Minimum of a 3.0 GPA
GMAT or GRE scores
Work experience
Letters of recommendation
Statement of purpose

Some business schools conduct interviews as part of the admissions process.

Frequently asked questions

How useful is an MBA in marketing?

An MBA in marketing can help you qualify for high-paying roles as a marketing manager. This career path reported a median annual salary of over $157,000 in May 2023, according to BLS data.

Which is better, an MBA in digital marketing or an MBA in marketing?

An MBA in marketing and digital marketing both emphasize market research, data analytics, and marketing strategy. However, a digital marketing MBA focuses on digital media channels, such as websites and social media, while a marketing MBA covers all media channels.

Do I need an MBA to work in marketing?

You don't need an MBA to work in marketing, but it can help if you're interested in management roles. Earning an MBA can help you build the knowledge and expertise to develop marketing strategies, manage teams of market research analysts, and reach organizational marketing goals.