Skip to main content
Program Subscription

Drive your career forward

Professional Certificate in
Transforming Your Company’s Data Analytics: Championing the Digital Enterprise
UMD and USMx

What you will learn

  • Vision - What does a Digital Enterprise look like? How does it work?
  • Roadmap - How do we get there? What’s the pathway to change?
  • Process - What can we do with the data? New processes? New values?
  • Communication – How can we lead digital teams at scale?
  • Culture - How can we prepare the organization, the employees, and the leadership for optimizing digital technologies and processes?

Organizations are pressured to become digital enterprises for good reason. Today every company is a technology company at its core. Only through integrated information technology systems designed for business analytics can companies sense and respond to changing market demands.

Business agility demands a digital enterprise.

Digital technologies have the potential to transform organizations into lean, agile businesses that are strongly focused on their customers. But, just introducing digital technologies into an enterprise is not enough. Without the right organizational culture, business processes, and active people training, you will not realize the full value of digital technologies.

In this program, we help you see the dynamic capabilities of your organization. Using the fitness landscape model we help managers see where they are in relation to other organizations and how to reconfigure their dynamic capabilities to move higher up the competitive fitness landscape.

These “dynamic capabilities” include both the social and the digital - how we work and the technologies that support it.. Terabytes of processing and machine learning won’t be the solution to your business problems on their own. As companies pursue big data and cloud computing strategies to improve their decision making with actionable insights - the technologies will change. To truly sustainably improve the customer experience and achieve the competitive advantage that the power of data promises, you need the social technologies and processes that are able to adapt along with your data strategy.

This ability to reconfigure and deploy new capabilities within the organization by creating, extending, or modifying the existing resources is a “dynamic capability.” With the speed of technology disruption, business leaders must enable their company to adapt.

This certificate will also teach you about how to discover data sources in your company, and leverage those structured and unstructured data to improve your whole business. From supply chain sourcing to marketing and delivery.

These lessons will help you make the right choices about digital transformation to make your organization better fulfill its mission and delight customers. To get there you must first understand the vision of a digital enterprise, what it looks like, how it operates, and why it’s so powerful in delivering results.

A program subscription gives you full verified access to all courses and materials within the program you’ve enrolled in, for as long as your subscription is active. Monthly subscription pricing can help you manage your enrollment costs — instead of paying more up front, you pay a smaller amount per month for only as long as you need access. You can cancel your subscription at any time for no additional fee.

Expert instruction
4 skill-building courses
Progress at your own speed
4 months
2 - 3 hours per week
After 7-day free trial

Courses in this program

  1. UMD and USMx's Transforming Your Company’s Data Analytics: Championing the Digital Enterprise Professional Certificate

  2. 2–3 hours per week, for 4 weeks

    Learn how data analytics powers the digital organization and gives it a competitive edge.

  3. 2–3 hours per week, for 4 weeks

    Learn how to transform an organization digitally through simulations and case studies by applying the Disciplined Agile Delivery framework to work through three simulations.

  4. 2–3 hours per week, for 4 weeks

    Drive alignment among managers, employees and the organizational goals through data analytics and data products. This course on digital transformation will show you how to turn your organization into a decision-making factory.

  5. 2–3 hours per week, for 4 weeks

    Learn how to gain traction for your digital transformation initiatives with stories based on data that use compelling data visualizations to build a persuasive business case.

    • According to Price Waterhouse, “requirements for data science and analytics jobs are often multidisciplinary and they all require an ability to link analytics to creating value for the organization.”
    • Price Waterhouse also estimates that there will be 2.7 million job postings for data science and analytics roles.
    • A 2011 McKinsey research report found that data-savvy managers are needed to organize the organization’s data science teams to create centers of excellence that connect with the rest of the organization.
    • The median salary for a project manager who leads a data analytics team is $107,000 according to

Meet your instructor
from The University of Maryland, College Park (UMD), University System of Maryland (USMx)

Bill Brantley
University of Maryland, College Park

Experts from UMD, USMx committed to teaching online learning

Grow your career. Start your program subscription today.

$79/month USD

After a 7-day full access free trial. Cancel at any time.
This program subscription includes:
  • Immediate access to all 4 courses in this program
  • Course videos, lectures, and readings
  • Practice problems and assessments
  • Graded assignments and exams
  • edX learner support
  • Shareable verified certificates after successfully completing a course or program
Enroll now
Learn morein a new tab
about program subscriptions.


Drive your career forward with university-backed credit programs and verified certificates


Study and demonstrate knowledge on your schedule


Try a course before you pay


Learn with university partners and peers from around the world