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How can AI help my business?

Explore the applications of artificial intelligence in business. Identify ways to use AI to gain operational advantages and connect with AI integration strategies.

By: James M. Tobin, Edited by: Rebecca Munday

Published: June 12, 2025


Artificial intelligence (AI) is impacting how businesses operate, and that trend is poised to accelerate dramatically as AI technology advances.

Explore some key examples of how businesses are using AI and find answers to some common questions about artificial intelligence in business.

Two business professionals analyzing finance and investment data online, using a mobile app on a laptop and smartphone.

Benefits of AI in business

AI can support both internal and customer-facing business operations in many ways. Potential benefits for internal operations include:

  • More accurate data-driven decision-making
  • Improved employee efficiency and productivity
  • Shorter product or service go-to-market timelines
  • More efficient operational monitoring
  • Fewer human errors

Artificial intelligence in business can improve customer service and relations by:

  • Personalizing the customer experience
  • Improving services and service delivery
  • Predicting customer preferences and requirements

For further insights, consult this AI resource for business executives.

Use cases for AI in business

Some established and emerging use cases for artificial intelligence in business include:

  • Chatbots: AI-powered chatbots can answer customer queries and help users troubleshoot or solve issues. Businesses can save on the cost of employing a human agent while offering customers quick, efficient, and accurate service.
  • Content summarization: These AI tools can condense texts of any length into compact, easily digestible forms. They help busy professionals save time when reading reports and taking notes.
  • Content editing and style guide adherence: Typographical errors, tonal inconsistencies, and factual inaccuracies can negatively impact how customers perceive a business. AI tools can identify and reduce or eliminate these issues. They can also make it easier for publishers to adhere to specific style guidelines and systems, reducing editorial labor burdens.
  • Content generation: Most businesses need a strong online presence in our current economic climate. Businesses can do this by publishing content that offers informational value to established and prospective customers. AI tools can automatically generate this content, saving businesses time and money by reducing their reliance on human content strategists, writers, and editors.
  • Data analysis: AI-powered data analysis makes it easier for non-technical professionals to extract targeted insights from data.

To learn more, explore how to integrate AI into your business.

Frequently asked questions about the benefits of AI

How can AI help solve business problems?

Artificial intelligence can help businesses make more accurate data-driven decisions, predict customer needs and behaviors, and identify areas for operational efficiency improvements. AI can also reduce or eliminate repetitive tasks, helping human workers focus their efforts on other tasks.

What problems cannot be solved by AI?

Current AI technologies excel at carrying out specific tasks or solving a well-defined set of problems.They cannot yet apply these skills in a general way outside of how they were programmed. AI also struggles with temporal reasoning, which refers to understanding logical links between events that occur across a period of time.

How can I use AI to market my business?

AI marketing tools can help businesses understand what their customers need, what problems they can help customers solve, and how to position their products or services within the broader market. On a more specific level, AI can analyze marketing data, generate marketing copy or content, and help businesses optimize their websites for search engine visibility.

How do you integrate AI into your business?

You can integrate AI into your business by first creating a strategy-based vision for how you want AI to improve your operations. Then, identify which staff members will use AI technologies and train them on best practices. Conduct regular reviews of AI's impacts on your business operations while ensuring you remain compliant with applicable laws and regulations.


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