What do you learn in a bachelor's in marketing?
Marketing is essential to a company's success. Earning a bachelor's in marketing can give you the foundational knowledge you will need to pursue marketing careers across a wide variety of industries. Read on to discover what you will learn in a bachelor's in marketing.
What to expect from a bachelor's in marketing program
A bachelor's degree in marketing can help you develop the skills to create, communicate, advertise, and sell products or services. In your program, you might study:
- Consumer behavior research
- Brand creation and management
- Communication, advertising, and sales
- E-commerce, social media, and digital marketing
- Strategy and planning
Bachelor's in marketing curriculum
A bachelor's in marketing teaches you to create and put in place strategies that support the exchange of goods and services. You might find yourself taking the following courses:
Marketing principles
In this course, you will gain a general knowledge of marketing concepts and information, which include:
- The “4 Ps" (product, price, promotion, placement/distribution)
- Product/service lifecycle
- Customer value
- Ethical behavior
Research and analytics
This course covers data used for various marketing activities like:
- Consumer behavior and target segmentation
- Return on investment from marketing campaigns
- Quantitative feedback for digital marketing (email opens and website traffic)
Brand development and management
This course teaches the techniques for selling a product or service's value to an audience. Other topics covered include brand identity, building customer loyalty, and communication techniques.
Specializations and concentrations
Many undergraduate marketing degrees offer you the opportunity to focus on specific areas. Concentrations and specializations can include:
- Market research: Conduct research and analyze data. In this course, you will learn to extract consumer behavior and insights to help an organization grow.
- Content marketing: Explore how to develop and execute a marketing plan. This course will prepare you to use social media and analytics to market content.
- Marketing management: Gain skills in organizational leadership and strategic planning. This course will prepare you to execute marketing plans that align with an organization's overarching goals.
Graduation requirements for a bachelor's in marketing
You must complete 120 credits to earn your bachelor's degree in marketing. At least 30 of those hours must be marketing courses.
Most programs require you to complete core courses in English, science, and math. Depending on the program, you might also take courses in management, finance, economics, and accounting.