How to become a marketing consultant

What does a marketing consultant do?

Today's business world is full of opportunities to consult on marketing matters with businesses, including business-to-business (B2B) marketing, social media, digital marketing, content strategy, email marketing, or search engine optimization. Marketing consultants provide an array of services and support for businesses of all sizes.

In this role, you might sit with a local company and help them get started on their branding and digital presence, or you might write website copy for a major corporation that needs outside perspectives. Salaries of marketing consultants range widely and directly correlate with the type and number of clientele.

Steps to become a marketing consultant

The following steps can help you enter the marketing field as a marketing consultant.

Step 1: Earn a degree in a related field

Credentials matter, especially in the business and marketing world. Consider earning a bachelor's degree in marketing, communications, business administration, or digital media. Holding a degree can bolster your reputation and validate your knowledge while increasing your value to potential clients. A degree may also result in increased pay and support you as you seek internships or practicum opportunities.

Step 2: Determine the type of marketing consultant career you want to have

Nearly every kind of business needs marketing services. In mom-and-pop shops and major corporations, marketing is part of the formula for success. Even businesses focused on B2B sales need marketing to help sell their products or services to other businesses. Explore a variety of industries and consider where your passions lie.

Step 3: Develop your marketing skills and knowledge

You'll need to be up-to-date on current trends in the industry. Digital media evolves rapidly as algorithms on major social media channels change. Taking courses and classes won't be enough to succeed in this industry, and you'll want to read various marketing publications to stay abreast of new tricks and tactics.

Step 4: Consider a master's degree in marketing or additional related certifications

To set yourself apart from other marketing consulting companies, further your skillset with certifications, courses, or a master's degree in marketing. You can earn certifications based on the area you are most interested in. Certifications can teach you about various platforms, styles, and digital skills and can often be completed online.