How to become a product manager
Learn how to become a product manager in our guide. Develop the marketing, business, and technology skills you'll need to guide product development and strategic planning.
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Product managers coordinate how companies design, develop, and deliver products to their users.
In this guide, you'll find out what a product manager does, the skills you need to succeed, and the steps you can take to enter the field.
What does a product manager do?
Product managers oversee the entire product life cycle, from ideation through launch, while ensuring that the product meets business objectives and customer needs.
Some typical responsibilities include:
- Market research to help identify customer pain points
- Product definition, including vision, road maps, and strategy
- Coordination with cross-functional teams
- Performance analysis to drive improvements
Product managers may work in industries like retail, healthcare, finance, or tech.
With experience, you can advance to a senior position in charge of larger or more complex products. At the highest level, some product managers work as VPs of product operations across entire organizations.
Steps to become a product manager
Here is a common path many professionals take to become a product manager:
Step 1: Earn a bachelor's degree in a related field
Aspiring product managers often earn bachelor's degrees in fields like:
- Business administration to develop skills in market analysis and strategy.
- Computer science to learn how to collaborate with development teams and discover technical insights.
- Marketing for expertise in customer behavior and engagement strategies.
Step 2: Gain relevant work experience
Before you step into a role in product management, it may be beneficial to build experience in other business roles. Consider roles that develop communication, leadership, and analytical skills, such as:
- Marketing specialist: Craft campaigns and develop customer-focused thinking.
- Business analyst: Build strategic skills and work with data to solve problems.
- Software developer: Understand technical constraints and prepare for collaboration with engineers.
Step 3: Consider earning certifications
If you are looking to enhance your product management résumé, a certification is an excellent way to validate your expertise and provide you with a competitive edge. Consider certifications such as Certified Product Manager® from the Association of International Product Marketing and Management.
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