edX Online
Instructor photo

Dr Sylvia Xihui Liu

Assistant Dean (Academic Programmes), Specialism Leader of MDes (International Design and Business Management) and MDes (Innovative Business Design), Associate Professor at The Hong Kong Polytechnic University

Areas of expertise

  • - Design and Business
  • - Design and Entrepreneurship
  • - Design management capability
  • - Innovation ecosystem
  • - Design policy
  • - Brand Strategy
  • - Design and Value Creation

Social links

About me

Dr. Sylvia Xihui Liu is one of the few design management researchers with a good mix of academic and industrial experience worldwide. In 2000, she joined the design industry and founded a leading design consultancy in China. Her consultancy service covers product design, branding and design strategy with a prominent list of clients, including Siemens, General Motor, Yamaha, Suzuki, Faw, Electrolux, BBK, Media, Konka, etc.. She achieved all the international design awards, such as IDEA, iF and Reddot.

She transformed her career to academic field in 2007. After obtaining her PhD degree in Hong Kong Polytechnic University in 2010, she worked in the school as research assistant professor (2012 to 2019), assistant professor (2019 to 2022) and associate professor (2022 to present).