Marketing certificates

Do you want to use your business acumen to help companies create better brands and sell more products and services? Learning the fundamentals of effective marketing can make you an excellent candidate for these types of roles.

Find out how a marketing certificate program can help you gain critical knowledge and skills to drive results for businesses in a variety of sectors.

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Why earn a marketing certificate online?

Increased opportunities

A marketing certificate can highlight your knowledge in this specific area of business, which can make you more appealing to employers looking for experts.

Hands-on experience

Your marketing certificate program may offer you practical experience with digital marketing and analytics platforms as well as a chance to participate in creating real-world campaigns.

Understanding your options

If your program has faculty with industry experience, they may be able to help you better understand your career options and choose the right path.

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These benefits can potentially give you the boost you need to start or build a worthwhile career in business or marketing.

What you'll learn

In a marketing certificate program, you may obtain:

Marketing fundamentals and strategies to help you translate theories into practical actions that can help organizations thrive
Lessons on market research, creating value propositions and customer journeys, evaluating key performance indicators, and building and optimizing campaigns
A complete education on a singular topic broken down into three or more modules that can be completed in 4 to 20 weeks
The option to enroll in specialized programs for unique skills like digital marketing

What can you do with a certificate in marketing?

A certificate in marketing can help you expand your career possibilities and earning potential. Here are three roles you may consider once you complete your certificate program, with each role's required skills as well as salary data from the Bureau of Labor Statistics (BLS):

Marketing manager

Marketing managers are often responsible for planning, managing, and evaluating marketing campaigns to help a business sell more products and services.

In this role, you may craft a creative vision for the company and draft or manage budgets to help your team reach that goal. You may also set marketing and pricing strategies, plan campaigns, manage contracts, analyze market research, and hire and train new staff.

This role may require a bachelor’s degree in communications or a business-related field. A marketing certificate can allow you to concentrate on one area of business and may be appealing to employers looking for candidates with more specific expertise.

Required skills: Data analysis, search engine optimization, mass communication, project management, goal setting, leadership
Median annual salary (May 2023): $157,620

Market research analyst

As a market research analyst, you may use statistical software to collect and analyze data about the broader market, including consumer behavior and sentiment and competitor strategies.

You may use this data to forecast trends and make recommendations for marketing, pricing, and sales strategies. You may also be responsible for communicating your findings to leadership using visual reports.

To get a role like this, you may need to acquire a bachelor’s degree in statistics, business, communication, or a social science discipline. Your certificate in marketing can validate your expertise in using market research data to inform campaign decisions.

Required skills: Data collection, statistical analysis, data visualization, knowledge of marketing strategies, project management, communication
Median annual salary (May 2023): $74,680

Public relations specialist

A public relations (PR) specialist may take on the role of maintaining a positive public image for an individual or business. You may do this by building relationships with media outlets, crafting clear messaging that aligns with the brand, writing press releases and statements, creating social media campaigns, coordinating events and speaking engagements, and managing a PR crisis if one occurs.

Earning a bachelor’s degree in business or communications may be required for a public relations specialist role. A marketing certificate can help you gain critical knowledge for thinking strategically, understanding consumer behavior, and crafting narratives that cast individuals and businesses in a positive light.

Required skills: Communication, strategic thinking, social media expertise, crisis management, interpersonal skills, research, creativity
Median annual salary (May 2023): $66,750

Frequently asked questions

Is a marketing certificate worth it?

A marketing certificate can be worthwhile if you desire to gain specialized knowledge and skills in this specific area of business. When paired with a bachelor’s degree, it may also help you secure higher-paying roles like that of a marketing manager, a role which earned a median annual salary of $157,620 in 2023, according to the BLS.

How long does it take to earn a marketing certificate?

A marketing certificate can take between one and five months to earn. If you enroll in a self-paced program, how quickly or slowly you progress may depend on how much time you are able to devote to your coursework each week.

How do you choose the right marketing certificate program?

When choosing a marketing certificate program, consider whether you would like to specialize in a specific area of marketing, such as social media or digital strategies. Additionally, you may want to consider whether you need a certificate program that offers fundamental knowledge for beginners without much experience in the field.

Published July 8, 2025