What you will learn
- Apply The Lean Startup’s build-measure-learn feedback cycle to your startup concept to create products and services that customers want.
- Give life and bring emotion to your concept through the art of storytelling by defining, ethos, examples, anecdotes, hypotheticals, illustrations, humor and images.
- Work smarter, not harder by integrating early adopters into the conceptualization phase of your startup to reduce uncertainty.
- Get yourself out there to convey your concept through compelling storytelling during customer development conversations, group networking events and investor pitches.
- Run experiments to test each element of your vision so that your learnings can be validated scientifically with real customer feedback.
Program Overview
Expert instruction
2 skill-building courses
Self-paced
Progress at your own speed
2 months
3 - 7 hours per week
$228
USD
For the full program experience
Courses in this program
DavidsonX's Storytelling for Aspiring Entrepreneurs Professional Certificate
- Building a Lean Startup
- Applied Storytelling
- Job Outlook
Meet your instructors from Davidson College (DavidsonX)
Experts from DavidsonX committed to teaching online learning
Also in Business & Management at edX
Whether you are looking to accelerate your career, earn a degree, or learn something for personal reasons, edX has the courses for you.