What you will learn
- Effective communication, both oral and written; analyzing your audience, preparing to communicate, tailoring messages, storytelling, and advanced communication skills.
- Core value propositions and a business model framework, competition and macro environmental tools, theories of disruption, basic accounting literacy and concludes with an integrated look at business functions.
- Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.
Courses in this program
UBCx's Business Fundamentals Professional Certificate
- Job Outlook
Meet your instructors from University of British Columbia (UBCx)
Experts from UBCx committed to teaching online learning
At Hootsuite, we value and encourage continuous professional development. Having hired and been impressed with numerous graduates from the UBC Master of Management program, we’re excited to see this new Professional Certificate program offering aimed at helping individuals pace their own understanding of business communication, financial accounting, marketing, and organizational behavior—all core business competencies essential for professionals who want to succeed in today’s marketplace.