What you will learn

Gather, interpret, and apply market and consumer data to your decision making, using a market research framework.
Understand how to apply the tools and methodologies available to conduct market research.
Conduct a competitor analysis and examine existing trends using tools like Porter’s Five Forces.
Develop a unique, data-driven corporate identity to defend your market position, increase your market share, and set your business apart from competitors.

Program Overview

Expert instruction

3 skill-building courses

Self-paced

Progress at your own speed

3 months

2 - 4 hours per week

$537.30

~~$597~~USD

For the full program experience

Courses in this program

UCT's Market Research, Consumer Insights, and Competitor Analysis Professional Certificate
Market Strategy Essentials: Solving Business Problems Through Trend and Competitor Analysis
Leveraging Customer Insights and Data
Data-Driven Marketing: Interpretation, Storytelling and the Future of Market Research
Job Outlook

Managing Consultant, UCT Liberty Institute of Strategic Marketing

University of Cape Town

Head of Projects, UCT Liberty Institute of Strategic Marketing

University of Cape Town

Experts from UCT committed to teaching online learning

$537.30

~~$597~~USD

3 courses in 3 months

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