What you will learn
- Identify entrepreneurial ideas with entrepreneurial thinking (entrepreneurial mindset, motivation, & behavior), seeing (industry condition, industry status, macroeconomic change, & competition) & acting (value innovation & opportunity identification).
- Create innovative business models to effectively design value propositions, assemble and lead a well-comprised team, pursue big ideas that really matter to customers, and craft a financial model that minimizes risks and maximizing your success.
- Explore the marketing of innovations by learning tactics to gather marketing research and customer intelligence, understanding the need for adopting a customer-orientation, and applying marketing strategies to dynamic environments.
- Build financing strategies with an understanding of short-term finance alternatives, capital structures, cost of capital, sources of entrepreneurial capital including angel investors and venture capitalists, and alternative sources of capital.
Program Overview
Expert instruction
4 skill-building courses
Self-paced
Progress at your own speed
4 months
2 - 3 hours per week
Discounted price: $680.40
Pre-discounted price: $756USD
For the full program experience
Courses in this program
UMD and USMx's Innovation and Entrepreneurship Professional Certificate
- Identifying Entrepreneurial Opportunities
- Creating Innovative Business Models
- Marketing Innovative Products and Services
- Financing Innovative Ventures
- Job Outlook
Meet your instructors from The University of Maryland, College Park (UMD), University System of Maryland (USMx)
James Green
Managing Director of Learning and Development for the Maryland Technology Enterprise Institute
University of Maryland, College Park
Experts from UMD, USMx committed to teaching online learning
Program endorsements
![Squarespace](https://www.edx.org/contentful/ii9ehdcj88bc/7CPFsXfEJ1W8UbNOXdyCK9/1617c2cf0e1fda319aa89ba1e61d17e7/squarespace_copy.jpg?w=80&fm=webp&q=75)
The instruction and startup coaching that I received when a student at the University of Maryland were invaluable to the launch and growth of Squarespace. The skills taught in these courses are a fantastic introduction to many of the fundamentals one needs when starting a business.
Anthony Casalena , Founder and CEO of Squarespace
Enrolling Now
Discounted price: $680.40
Pre-discounted price: $756USD
4 courses in 4 months
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