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Drive your career forward

Professional Certificate in
Digital Asset Management

What you will learn

  • Identify digital asset management role in institutions.
  • Identify DAM platforms, systems, and software.
  • Define standards and tools used in digital asset management.
  • Create and utilize metadata schema.
  • Build training materials to connect users to assets, digital files, and metadata systems.
  • Manage DAM access requests and create workflows.
  • Define the lifecycle of assets based on institutional needs.
  • Write and implement policies for asset management.
  • Apply digital preservation methods including optimizing and version control.

Learn what matters most in managing large collections of digital assets — photos, videos, audio recordings, logos and other digital artwork — in a central repository. Strategize about how to organize the collection and connect internal and external stakeholders with the resources they need. Design the future of your organization’s Digital Asset Management by creating forward-thinking policies, procedures and preservation plans.

Expert instruction
3 skill-building courses
Progress at your own speed
3 months
2 - 4 hours per week
Discounted price: $591.30
Pre-discounted price: $657USD
For the full program experience

Courses in this program

  1. WisconsinX's Digital Asset Management Professional Certificate

  2. 2–4 hours per week, for 4 weeks

    Learn Digital Asset Management from DAM systems and platforms to organizational integration and automation needs. Gain insights to using workflows and user experience needs.

  3. 2–4 hours per week, for 2 weeks

    Discover what metadata is and how to connect users to digital assets through descriptive metadata and use cases. Learn metadata management and digital assessment management from the user perspective and the administrator perspective.

  4. 2–4 hours per week, for 4 weeks

    Design the future of your organization’s Digital Asset Management by creating forward-thinking policies, procedures and preservation plans. This includes the digital ecosystem, auditing of assets, product innovation, and long-term preservation.

    • Digital asset management and metadata standards occupations are projected to grow 15% from 2021 to 2031. More than 140,000 jobs have been posted from October 2021 to September 2022. (source: Lightcast 2022 Job Outlook Report)
    • Digital asset management occupations showed a median salary of $90,000 in October 2022. (source: Lightcast 2022 Job Outlook Report)
    • Career prospects for people with similar training include graphic designers, data architects, data engineering, data governance managers and digital marketing managers. (source: Lightcast 2022 Job Outlook Report)

Meet your instructor
from The University of Wisconsin-Madison (WisconsinX)

Bronwen Masemann
University of Wisconsin Madison

Experts from WisconsinX committed to teaching online learning

Enrolling Now

Discounted price: $591.30
Pre-discounted price: $657USD
3 courses in 3 months
Pursue the Program

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