Skip to main content

UMD, USMx: Customer-Centric Enterprise: Scale Product Lifecycle Management

Learn to drive the performance of Product Enterprises with Product-first frameworks that enable value with mature governance, risk, marketing, sales, finance, and HR functions.

Customer-Centric Enterprise: Scale Product Lifecycle Management
4 weeks
2–3 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available

There is one session available:

After a course session ends, it will be archivedOpens in a new tab.
Starts Apr 23

About this course

Skip About this course

This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:

● Understanding a Product Enterprise and how it works

● Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio

● Building & implementing a product platform strategy

● Organizational Governance and Risk framework in a Product Enterprise

● Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach

● Maximizing organizational value creation through a scaled product framework

At a glance

  • Institutions:

    UMD

    USMx
  • Subject: Engineering
  • Level: Intermediate
  • Prerequisites:
    None
  • Language: English
  • Video Transcript: English
  • Associated programs:
  • Associated skills:Product Lifecycle Management, Value Creation, Marketing, Finance, Governance, Sales

What you'll learn

Skip What you'll learn

● How a product enterprise works, and how that is different from an enterprise that is Operations focused or Project focused

● Creating strategic and operational alignment across the enterprise

● Building Product Portfolio Governance & Risk Management Models

● Aligning core & support functions of a product enterprise for value maximization at scale

Week 1: Product Enterprise Operating Model

o The people, culture, processes and tools that empower the product enterprise

Week 2: Strategic & Operational Alignment

o The Vision - Strategy - OKR - KPI framework

Week 3: Product Risk Management Framework

o Understanding risks at individual product and overall portfolio levels and developing strategies

o Operational Risk Management across the product enterprise

Week 4: Scaling through alignment

o Aligning core vs support functions (accounting, sales, HR, etc.) as we scale the product enterprise

This course is part of Lean Product Portfolio Management Professional Certificate Program

Learn more 
Expert instruction
3 skill-building courses
3 months
2 - 3 hours per week

Interested in this course for your business or team?

Train your employees in the most in-demand topics, with edX For Business.