• Length:
    6 Weeks
  • Effort:
    8–12 hours per week
  • Price:

    FREE
    Add a Verified Certificate for $200 USD

  • Institution
  • Subject:
  • Level:
    Intermediate
  • Language:
    English
  • Video Transcript:
    English

Prerequisites

Successful completion of THINK501x

About this course

When you immerse yourself in the context of the user, you can uncover pain points and find opportunities for improvement or innovation not always evident to your audience.

In this course, part of the Design Thinking MicroMasters program, you will learn how to use simple research methodologies including active listening to understand your target audience and uncover their obvious or latent needs.

Emphasis will be placed on observation and interviewing as key methods to gain empathy for the user's experience and viewpoint. Equipped with this understanding, you will be prepared to identify and define more accurately the business problem.

You will also review case studies and discuss strategies to foster productive client-stakeholder relationships, including user personification, context understanding, and empathy idea mapping (ideas that resonate with your target audience).

What you'll learn

  • Recognize the user’s emotive response to context and circumstance (i.e. products, environments, and services)
  • Understand a holistic approach to problem solving
  • Plan research activities to gather and analyze data from a user’s viewpoint
  • Demonstrate an appreciation for creative methods to document user needs and illustrate future solution possibilities

Meet your instructors

Jennifer Englert
Adjunct Professor, Industrial Engineering
Rochester Institute of Technology

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Who can take this course?

Unfortunately, learners from one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. EdX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.