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Introduction to Innovation and Entrepreneurship

This course is an introduction to the world of innovation and entrepreneurship and helps acquire the skills and knowledge required to succeed in the challenging work environment of the 21st century.

Introduction to Innovation and Entrepreneurship

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Started Oct 10
Ends Feb 20
Estimated 13 weeks
3–4 hours per week
Instructor-led on a course schedule
Optional upgrade available

About this course

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About you: In an age where technology is creating disruption in the world of work, all students must prepare themselves. This course will allow participants to learn Innovation and Entrepreneurship fundamentals and how they can help you become more “future proof” The course will focus on how innovation can be developed and enhanced, the relevance of entrepreneurship and how it can be relevant for each and every participant.

About us: Israel is an innovation, entrepreneurship and tech powerhouse. It has rightfully earned its international nickname: "The Startup Nation". This course was created by a super team of seasoned Israeli entrepreneurs, well rooted in both Academia and Industry. We are happy to share our knowledge and experience with you.

At a glance

  • Language: English
  • Video Transcript: English

What you'll learn

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At the end of the course, students will:

  • Understand basic concepts in the fields of innovation and entrepreneurship.

  • Learn to identify the market in which a venture operates.

  • Understand how to identify a problem, its underlying need and how to design potential solutions for it

  • Learn the lean startup methodology

  • Learn how to design a business model and how to use the business model canvas

  • Understand the importance of design within the venture development process.

  • Articulate the value proposition of a venture

  • Learn how to present a venture successfully and coherently to an audience.

The Course Menu


Developing a familiarity with core concepts of innovation and entrepreneurship.

Main Course

Identifying a problem and market need and planning potential solutions

Market research

Value proposition and business model planning

The art of storytelling - how to build and present a winning presentation

Financial and legal aspects of venture creation

Developing innovation and dealing with intellectual property issues

The importance of design in venture creation


Translating the relevance of entrepreneurship and innovation for daily and professional life

Internalizing the set of skills required for innovation

Creating a personal roadmap for continued learning based on the professional aspirations of the participant

The entrepreneurial mindset

Learner testimonials

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"The course was very good, relevant, interesting and helpful. I also liked the way the course was delivered, it is very convenient to study like this in an independent and responsible way."

"Great job on making this course meaningful!"

"I really enjoyed the course and the form of learning and the videos which was really fun to watch and contributed to my knowledge. Most importantly - I was exposed to the world of entrepreneurship and innovation in the most clear and experiential way"

"I enjoyed!"

"I would just like to thank the whole team for this opportunity. This has been one of the most learning and developing courses I have taken in all my four years of studies with complete relevance throughout every step and something I feel I can take with me after the studies. I have learnt so much about the whole process, the business, myself and sharpened what I want to do I the future. I personally would like to thank Inbar for the constant communication and help with everything. Thank you all"

About the instructors

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