• Length:
    6 Weeks
  • Effort:
    2–4 hours per week
  • Price:

    FREE
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  • Institution
  • Subject:
  • Level:
    Introductory
  • Language:
    English
  • Video Transcripts:
    Deutsch, English, Español, Français

Associated Programs:

Prerequisites

Secondary school; basic notions about business and/or practical business experience

About this course

Does your business need a make-over? Are you unsure how to start?

Having an innovative business model is key for a profitable business and growth. In this business and management course, you will learn how to design, test and implement new business models for sustainable success.

This course introduces you to the main topics of business model innovation. You will learn what drives business model innovation and why it is valuable to you and your business. You will apply practical tools to (re)design and test a business model.

Be inspired by real-life business model examples from fellow entrepreneurs and learn from leading experts who design business model innovations. By the end of this course, you will be able to structure your thinking and communicate your business model ideas and learn how to improve your own business.

 

What you'll learn

  • What a business model is
  • Why business models matter to your firm and the value they bring
  • How business model innovation improves business performance
  • How tooling can help you to innovate your business model

Week 1 &2: Why BMI?

  • What is a BM?
  • What’s the payoff?
  • How can I get ideas to improve my BM?

Week 3 & 4: BMI in my daily life

  • What makes a valuable BM?
  • How does BMI help me in strategy making?
  • How can BMI help me to formulate concrete actions?

Week 5 & 6: BM tooling

  • How can tooling help me to do BMI?
  • Can I do BMI?
  • Do I have the skills?
  • Who can help me do BMI? How can this course help me to do BMI?

Meet your instructors

Harry Bouwman
Associate Professor
TU Delft
Mark de Reuver
Associate Professor
TU Delft
Timber Haaker
Senior Researcher
TU Delft

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LICENSE

The course materials of this course are Copyright Delft University of Technology and are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike (CC-BY-NC-SA) 4.0 International License.