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Customer relationship management learning hub

Do you want to drive business growth, better serve your customers, and strengthen your résumé? When you learn about customer relationship management (CRM), you can discover the power of using data to enhance customer loyalty, increase profits, and bolster success.

What is customer relationship management?

CRM is the practice of using data-based insights to analyze customer needs and improve interactions. Sales representatives, marketing coordinators, and business consultants can benefit from learning CRM.

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Choosing the right customer relationship management program for you

The edX platform provides many opportunities to learn CRM. Whether you want to build foundational knowledge, enhance your leadership skills, or deep-dive into a degree program, there's a learning path for you.

Courses

Standalone CRM courses offer beginners the chance to learn the essential functions of popular CRM platforms.

Certifications

Certification programs can allow you to improve — and prove — your ability to use a specific CRM platform. You may need to take a short exam to earn a credential.

Executive education programs

In a CRM executive education program, business leaders can learn how to extract business insights from CRM data and use that information to make more strategic decisions.

Degrees

Though you may not be able to earn a degree in CRM, you can learn about CRM platforms through coursework offered in business, sales management, information systems, or marketing degree programs. These are excellent options if you are planning a long-term career in one of these fields.

Jobs in customer relationship management

Your CRM knowledge could help you succeed in many different careers. Consider the following three positions in which this skill is essential for success.

Marketing manager

Marketing managers plan strategies and campaigns to generate interest in products and services. In this role, you might set creative direction, develop marketing budgets and plans, negotiate contracts, evaluate marketing materials, develop pricing strategies, and coordinate or oversee cross-functional teams.

  • Required education: Bachelor's degree in marketing, business, or communications
  • Bureau of Labor Statistics (BLS) median annual salary (2023): $157,620
Sales representative

Sales representatives convince clients and customers to purchase goods and services. This role may require identifying prospects, calling potential customers to discuss needs, making presentations, answering customer questions, negotiating contracts and agreements, and following up with customers to build long-term relationships.

  • Required education: High school diploma or a bachelor's degree for some technical and scientific sales roles
  • BLS median annual salary (2023): $73,080
Management analyst

Companies hire management analysts to improve operational efficiency. In this role, you may gather information about business problems from data sources, observations, and interviews. Then, you'll develop and recommend alternative solutions and oversee their implementation.

  • Required education: Bachelor's degree in business, engineering, or a social science field
  • BLS median annual salary (2023): $99,410

Learn customer relationship management online with edX

Explore edX degree programs or sign up for a free online course to learn CRM and discover how to apply your skills to your career today.

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    Frequently asked questions

    Why should I learn customer relationship management?

    Employers across many industries value CRM platforms for their ability to improve customer retention, sales, profit, and business growth. If you learn CRM, you can make your résumé more attractive to these employers.

    How long does it take to learn customer relationship management?

    It may take you just a few weeks to understand how a specific CRM software platform works. It may take you a year or longer to truly see results as you learn to apply CRM data and tactics to drive business growth.

    How hard is it to learn customer relationship management?

    Learning CRM isn't tricky if you have basic computer skills. However, extracting meaningful insights from CRM data and using it to build strong customer relationships takes much more effort, as it involves other skills like data analysis, critical thinking, and empathetic reasoning.