How to become a marketing coordinator

A marketing coordinator works at the intersection of strategy and execution, collaborating with teams to ensure marketing campaigns are seamlessly implemented across multiple channels.

Learn about what a day in the life of a marketing coordinator looks like and discover the steps you need to take to become one.

What does a marketing coordinator do?

Marketing coordinators are the backbone of a marketing team, handling organizational and administrative tasks to support marketing projects. They manage campaign schedules, assist with content creation, coordinate events, and ensure brand consistency across platforms. Their role involves working closely with teams such as content creators, designers, and social media managers to implement marketing strategies that align with business goals.

Key skills for marketing coordinators include:

• Attention to detail
• Project management
• Communication and interpersonal skills
• Marketing analytics
• Strong organizational skills
• Familiarity with marketing software and tools

Common workplace settings for marketing coordinators include corporate marketing departments, advertising agencies, nonprofit organizations, and small businesses. They may also collaborate with vendors, clients, and external agencies to execute campaigns effectively.

Steps to become a marketing coordinator

The path to marketing coordinator isn't always linear and can vary widely. While most roles require a bachelor's degree, hands-on experience and technical expertise are crucial. Certifications aren't mandatory but can set you apart in a competitive field.

Many aspiring marketing coordinators follow these common steps:

Step 1: Earn a bachelor's degree

To become a marketing coordinator, you typically need a bachelor's degree in marketing, business administration, communications, or a related field. Since marketing spans multiple industries, a degree relevant to your specific area of interest can also be advantageous.

For instance, a degree in public relations combined with applicable work experience could help you excel as a marketing coordinator in a public relations (PR) firm.

Step 2: Develop marketing skills

Marketing coordinators must be familiar with various tools and platforms to excel. Developing proficiency in the following areas is essential:

• Marketing tools: HubSpot, Mailchimp, or Hootsuite for campaign management
• Design tools:Adobe Creative Suite or Canva for content creation
• Analytics platforms: Google Analytics for performance tracking

Step 3: Gain relevant work experience

As with many professions, hands-on experience is invaluable for aspiring marketing coordinators. Look for internships, volunteer opportunities, or entry-level roles in marketing departments to build your skills and gain insight into how campaigns are developed and executed.

Marketing coordinators use creativity, organization, communication, and problem-solving skills daily.

Step 4: Build your professional network

Networking is a key part of the marketing industry. Attend industry events, join marketing associations, and connect with professionals on platforms like LinkedIn to learn from experienced marketers and explore job opportunities.

Step 5: Earn certifications (optional)

Pursuing certifications can enhance your expertise and demonstrate your commitment to potential employers. While not always required, certifications like Google Ads Certification or American Marketing Association Professional Certified Marketer (AMA PCM) can help you stand out and boost your qualifications as a marketing coordinator.

Get started on edX

A career as a marketing coordinator offers an exciting opportunity to work at the heart of marketing operations. You can thrive in this dynamic and rewarding field by combining education, practical experience, and technical expertise. Explore edX's selection of online marketing programs, including courses, bachelor's degrees, and even master's degrees in marketing.