UBCx: Exploring Generative AI for Personalized User Experiences

Generative AI has emerged as a transformative force in personalization strategies, revolutionizing how businesses tailor experiences, products, and services to individual users, while also introducing complex ethical considerations and unprecedented opportunities for enhancing user engagement and satisfaction.

This course is tailored to introduce the exciting world of Generative AI (GenAI) and its applications in creating personalized user experiences. Participants will gain valuable insights into how GenAI is shaping the digital landscape and influencing user interactions across various platforms.

This course blends theory and practice to immerse students in Generative AI (GenAI) and its personalization applications. Participants will explore key GenAI tools and techniques, learning how to enhance user experiences. The curriculum covers basic implementation strategies for real-world scenarios and addresses critical ethics and privacy concerns in AI-driven personalization. Students will also gain insights into the latest GenAI trends and their impact on digital interactions. This comprehensive approach provides a well-rounded understanding of GenAI’s potential and challenges in creating personalized user experiences.

By the end of this course, participants will have a solid foundation in understanding GenAI’s role in personalization, preparing them for future academic pursuits and potential careers in technology, marketing, or related fields. This course serves as an excellent starting point for students looking to broaden their knowledge in the rapidly evolving field of AI-driven user experiences.

Who is this course for?

• Aspiring Content Creators – Those looking to start a career in content creation (YouTube, TikTok, Instagram, blogging, podcasting).
• Digital Media Professionals – Those working or transitioning into digital marketing, social media management, or media production.
• Marketing Professionals – Traditional marketing specialists who want to enhance their digital and social media skills.

Live interactive sessions :

This course includes two 1.5-hour live interactive sessions on Wednesdays, where you'll engage directly with course instructors and industry experts, ask questions, and gain hands-on experience.

• Wednesday, April 30 at 5 PM PST / 8 PM EST
• Wednesday, May 7 at 5 PM PST / 8 PM EST

What You’ll Get:

• Live expert-led session for real-time insights
• Interactive Q&A to address your challenges
• Practical strategies to create engaging and high-impact content