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UMD, USMx: Digital Customer Analytics

4.8 stars
5 ratings

Learn how to harness the power of Customer Lifetime Value concepts by applying them to firm value, selection of customers and loyalty programming.

Digital Customer Analytics
4 weeks
3–5 hours per week
Progress at your own speed
Optional upgrade available

There is one session available:

After a course session ends, it will be archivedOpens in a new tab.
Starts Feb 27
Ends Aug 31

About this course

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Turn your digital marketing data insights into customer insights and selection techniques through the application of customer lifetime value concepts. You will learn from marketing science experts who will leverage the latest in research and proven application of customer engagement tools and strategies. Explore how to create customer value and evaluate marketing actions, identify and select customers and turn loyalty programs into long term solutions. You will also analyze customer churn and its impact and explore the latest Direct to Consumer Models and other valuation tools.

This online course is designed for marketing managers and analysts, customer relationship managers, and strategists in any sized organization and company.

This course is part of Maryland Smith’s Digital Marketing Professional Certificate. For more information, see here.

At a glance

  • Language: English
  • Video Transcript: English
  • Associated programs:
  • Associated skills:Loyalty Programs, Customer Analytics, Digital Marketing, Customer Engagement, Marketing, Direct-to-Consumer (DTC), Data Analysis

What you'll learn

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4.1 Customer Lifetime Value Concepts

4.2 CLV to Firm Value

4.3 Using CLV for evaluating marketing actions

4.4 Identification/Selection of Customers

4.5 Managing Loyalty/Churn

4.6 Direct To Consumer Models

This course is part of Digital Marketing Professional Certificate Program

Learn more 
Expert instruction
4 skill-building courses
Progress at your own speed
4 months
3 - 5 hours per week

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