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Enhance your ability to connect with an audience using visual presentation. Gain tools and strategies to communicate more effectively via the media, with guidance from leading Stanford Medicine faculty.
This course from the Stanford Center for Health Education (SCHE) will explore media as a domain to effectively communicate with stakeholders.
You’ll gain strategies and techniques to enhance your verbal and nonverbal presentation skills, and discover effective methods to align your message with your audience. You’ll also learn how best to leverage storytelling, visual aids, and multimedia to create more compelling and engaging methods of communication.
Additionally, the course focuses on interacting with stakeholders within the media to create and deliver a strong message. You’ll learn how to identify your own cohesive communication objective and work closely with the media to speak to lay audiences in a way that is understandable and compelling.
Presentation skills and communication techniques using visual media.
Strategies for engaging with the media.
Visual presentation strategies to engage effectively with your audience.
Tools to create and deliver strong messages using social media and storytelling.
Laurie Kraus Lacob Professor, Stanford University School of Medicine; Founder, Stanford Health Communication Initiative, Faculty Director, Health Communication, Stanford Center for Health Education • Stanford University
Director, Stanford Health Communication Initiative; Clinical Assistant Professor of Medicine, Stanford University; Medical Analyst, CNN; Author and Medical Journalist • Stanford University