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BerkleeX: Building Your Career in Music: Developing a Brand and Funding

Explore how to launch your musical career from developing your artistic identity to recording your first record.

Building Your Career in Music: Developing a Brand and Funding
1 weeks
2–4 hours per week
Progress at your own speed
Optional upgrade available

There is one session available:

After a course session ends, it will be archivedOpens in a new tab.
Starts Feb 22

About this course

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This course shares practical tips and strategies to help you take your first step into launching a successful music career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding. We will start by laying the foundation as a professional musician by defining your identity, vision, and intention as a new artist. Then, we will focus on building your brand and fanbase, developing business partnerships and recording your own music. Finally, we will look at the business side of music production and develop a crowdfunding campaign.

The course curriculum is modeled from the real-world experience of Leah Waldo (also known as the emerging country artist, Elisa Smith) and features interviews with industry executives, artists, producers, and engineers — all designed to help you navigate the music industry.

At a glance

  • Institution: BerkleeX
  • Subject: Music
  • Level: Introductory
  • Prerequisites:

    Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

  • Language: English
  • Video Transcript: English
  • Associated programs:
  • Associated skills:Music Production, Enzyme-Linked Immunosorbent (ELISA) Assay, Planning

What you'll learn

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  • Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music.
  • Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands.
  • Develop a vision for a recording project and engage in a professional conversation with producers.
  • Plan, design, and launch a crowdfunding campaign.

This course is part ofMusic Business: Industry Essentials XSeries Program

Learn more 
Expert instruction
4 high-quality courses
Progress at your own speed
4 months
3 - 5 hours per week

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