How to add digital marketing skills to your résumé

By: James Young, Edited by: Emma Breitman

Last updated: May 22, 2025

Digital marketing is a rapidly growing field with many career opportunities. Whether you're just starting out or looking to advance, having a strong résumé is key. Read on for helpful tips on crafting a digital marketing résumé that makes a lasting impression.

Develop a strategy for your digital marketing résumé

A well-crafted résumé might be the key to getting your ideal job. Make your job application stand out by following these pointers:

Tip 1: Identify your target

Before you craft your résumé, decide what kind of digital marketing position you desire. Is it centered on pay-per-click (PPC), search engine optimization (SEO), social media, or content marketing? Understanding this can help you highlight the skills and experiences that are relevant to the job requirements.

Tip 2: Do a background check

After identifying your target company, take some time to research their mission, values, and recent campaigns by browsing their website or social media. Tailor your résumé to reflect how your skills and experience align with their goals and show how you can contribute to their success. The more you know, the easier it will be to customize your résumé.

Tip 3: Perfect your elevator pitch

Your professional summary should double as your elevator pitch. Make it brief, yet impactful. Share your top skills, experience, and what sets you apart in two to three sentences. For example, "I'm a data-driven digital marketer specializing in Google Ads, SEO, and content strategy, with proven success boosting online engagement and driving revenue growth."

Tip 4: Use keywords from the job description

Look for terms tied to the abilities, credentials, and experience the employer is looking for in the job posting. Add these keywords to your résumé to make it easier for applicant tracking systems (ATS) to read it.

Tip 5: Highlight relevant work experience

Focus on work experience related to digital marketing, including freelance projects, internships, or personal campaigns. Use bullet points to show your achievements, emphasizing measurable results. For example: "Increased social media engagement by 30% through targeted content and paid ads."

Tip 6: Keep it professional and concise

Keep your résumé neat with clear headings, bullet points, and consistent formatting. Steer clear of long paragraphs and unrelated information. Keep it to one or two pages to keep the recruiter interested and to emphasize your most important skills.

Tip 7: Review and edit

Check your résumé for typos, grammatical errors, and formatting irregularities before submitting. Use editing tools or ask a trusted mentor for feedback. A polished résumé demonstrates professionalism and attention to detail, which are highly valued in digital marketing roles.