Digital marketing certificates
Are you looking to build a career in marketing and want to ensure you stay on the cutting edge of this evolving field? Earning a digital marketing certificate can help you reach that goal. Discover what you might learn in this type of program and how to select the best one.
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Why earn a digital marketing certificate online?
Practical skills
You can gain hands-on education in how to design and deploy real-world campaigns, taking your knowledge from theory to practical application.
Leading marketing tools
You can learn about specific automated marketing and advertising platforms and technologies, such as Google, HubSpot, and Facebook.
Networking
You may participate in modules taught by professionals in the field and encounter classmates with professional expertise and connections, which can result in better networking opportunities.
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What you'll learn
A digital marketing certificate program often comes with the following features:
- A goal of combining foundational principles with specific digital strategies and platforms to give you real-world skills for today's marketing landscape
- A curriculum that covers marketing fundamentals, content and digital marketing strategies, campaign and website optimization, paid advertising, and automation
- A course that lasts anywhere from four weeks to six months, with several modules to complete within that time frame
- Specialized tracks, depending on the platforms or strategies you want to learn and your level of prior knowledge and experience
The right certificate program can teach you what you need to know to succeed in today's ever-changing world of digital marketing.
What can you do with a certificate in digital marketing?
A certificate in digital marketing can help you stand out in the candidate pool and validate your experience with the most up-to-date marketing strategies. Here are three positions you may be able to secure with a digital marketing certificate and, in some cases, some additional education.
Advertising sales agent
An advertising sales agent often acts as a marketer for advertising space. This role may require you to find leads who want to purchase ads and use sales presentations to explain how your services can benefit their business. You may also recommend specific ad products, prepare advertising plans, and process paperwork and contracts.
- Required skills: Prospecting, lead generation, active listening, persuasion, relationship-building, adaptability, communication, time management
- Bureau of Labor Statistics (BLS) median annual salary (2023): $61,270
An advertising sales agent role can be an excellent choice for entry-level certificate holders to hone their sales and marketing skills and make a positive impact on businesses.
Public relations specialist
Public relations specialists help people and businesses maintain a positive public persona or image. In this role, you may evaluate a client's current image and recommend changes, develop strategies to manage image crises, and arrange interviews and speaking engagements.
You might also draft speeches and press releases, manage a client's social media presence, and respond to media requests.
- Required skills: Social media management, communication, media relations, crisis management, research, adaptability, organization, interpersonal skills
- BLS median annual salary (2023): $66,750
Some employers may require public relations specialists to hold a bachelor's degree in a related field such as business or communications.
Marketing manager
Marketing managers are often responsible for planning and developing marketing strategies for a company's products and services. This role may require you to meet with clients and staff to develop a creative vision, negotiate and manage campaign budgets and contracts, and develop pricing strategies. Evaluating deliverables and hiring and training new staff members can also be part of this position.
- Required skills: Market research, data analysis, strategic thinking, project management, adaptability, creativity, digital marketing, leadership
- BLS median annual salary (2023): $157,620
Employers may require a bachelor's degree in marketing, business, or communications. Earning a digital marketing certificate can validate specialized skills that can help today's companies widen their reach and make their marketing more effective.