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Depending on the type of credential you’d like to earn, you can pursue a number of different courses and programs in digital marketing, including , which take just a few weeks, immersive , more robust offerings, or more advanced offerings such as a ®.

Interested in more digital marketing offerings? Check out .

Admission requirements for a digital marketing certificate

These marketing certificates are designed for any type of professional looking to move into digital marketing or improve their ability to converse with marketing stakeholders. As such, there are no course prerequisites, but as part of the application process, learners should be prepared to provide the following:

• High school diploma or GED

• Application form

• Application fee

• Transcripts

• Work experience

• Résumé or CV

• Letters of recommendation

• Statement of purpose

To learn more about what other areas of study you can pursue, explore these . For deeper learning opportunities, look into these , or, for the freedom to dive into any subject from architecture to knowledge management, check out . If you’re looking to accelerate your career through a series of graduate level courses from top universities designed to advance your career, consider these ® programs.

What you’ll learn

Digital marketing certificates offer an array of skills for today’s complex market needs. Some will refresh your existing knowledge, others are designed to help you make a career switch, and yet a third group is for those who need to enter the job market. With most certificate programs, you’ll be able to build a portfolio of projects that demonstrates your knowledge and skills. Typically, the type of courses you’ll take include:

• Search engine marketing (SEM)

• Search engine optimization (SEO)

• Pay-per-click display ads (PPC)

• Google analytics

• Mobile marketing

• Content marketing

• Social media marketing

• Email marketing

• Marketing strategy

What careers can you pursue with a certificate in digital marketing?

Depending on where you are in your career and the type of digital marketing certificate you earn, you can pursue a number of career opportunities. Common roles include digital marketing specialist, copywriter, social media manager, content marketer, SEO specialist, email marketing coordinator, and PPC (Pay-Per-Click) specialist. These roles involve creating and implementing digital marketing strategies, optimizing websites for search engines, managing social media campaigns, crafting engaging content, and analyzing data to drive online success. Digital marketing certificates, and other related , offer a valuable foundation for individuals seeking to enter this dynamic field and can lead to diverse opportunities across different industries.

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