• Length:
    4 Weeks
  • Effort:
    2–3 hours per week
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    Add a Verified Certificate for $50 USD

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  • Course Type:
    Instructor-led on a course schedule


Enthusiasm to learn how to be a more informed healthcare consumer

About this course

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Medicines have eradicated or eased the symptoms of many diseases. This course explores the process, challenges and issues facing consumers when it comes to pharmaceutical products. An overview of drug development and approval with a focus on consumer issues will be presented and discussed in the context of regulations, public welfare, and healthcare providers.

Participants from all backgrounds and interest, including scientists, healthcare professionals, entrepreneurs and the general public, are encouraged to participate.

What you'll learn

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  • Understand why drugs cost so much
  • Know the difference between brand and generic drug products
  • Discuss the issues related to counterfeit and generic drugs
  • Understand the issues and considerations of manufacturing pharmaceuticals
  • Discuss the role of the FDA in regulations and product approvals
  • Learn how to talk effectively with healthcare professionals and have a greater understanding when reading news stories
  • Recognize the role of personalized medicine in future therapies
  • Learn about the potential and impact of personalized medicine
Week 1: Drug Development, Innovations and Costs
A quick overview of how drugs are developed, examples of medical innovations, how drugs cost can curb healthcare costs and intriguing patient stories
Week 2:  Drug Approvals, Safety, Costs & Manufacturing
The FDA’s role to protect consumers, drug safety aspects, why drugs cost so much and aspects of manufacturing drug products
Week 3:Generics, Personalized Meds and Counterfeits
How do generics differ from the innovator product, the potential & impact of personalized medicine and the worldwide counterfeit drug threat
Week 4: Pharmacy Field Trip, Becoming an Informed Consumer, & the Role of University Research
How pharmacists are good for your health, why following directions improves your health, universities are fueling medical innovations and talking to your healthcare provider

Meet your instructors

Dr. Janet Walkow
Executive Director
Drug Dynamics Institute
Dr. Alan Watts
Assistant Director
Drug Dynamics Institute
Dr. Donna Kidwell
Co-Founder and President
Webstudent International

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