Upskill with an SEO course

SEO courses help marketers and tech-minded professionals learn search engine basics for today and beyond. Discover details on these classes and enroll in an edX SEO course.

Search engines have delivered us information for decades. But as in many tech sectors, the nature of search is changing with the increased integration of artificial intelligence (AI) and machine learning (ML). This rapid shift impacts how marketers handle search engine optimization (SEO).

Though keeping up with an ever-changing search landscape can be difficult, SEO courses can help you develop the fundamental skills necessary to deliver effective marketing strategies across industries.

Explore details on SEO courses in this helpful guide, including common skills to sharpen and available education pathways.

Related courses

Why take courses in SEO?

SEO courses can help you develop the skills necessary to drive users to certain sites. Learning SEO fundamentals can help current and prospective digital marketing professionals explore introductory and more advanced topics, such as:

Using operators and identifying credible sources.
How Google serves results.
Digital marketing tools.
Search algorithms.
Natural language processing.

Individuals interested in the tech industry can also benefit from SEO courses. Algorithms continue to affect the products, content, and information we encounter daily, and the tech-minded may have a unique approach to many search engines' reliance on AI/ML.

Pathways for learning SEO on edX

Build foundational knowledge

The skills developed in a single SEO course — like keyword research and link building — can benefit people studying or working in other fields, as well as individuals looking to dip their toes into marketing. Enroll in an SEO course for beginners or intermediate learners with edX today.

Develop targeted skills

SEO certificates group two classes together to cover topics like digital marketing strategy and search algorithms, making them ideal for current students and professionals looking to upskill in specific areas.

Executive education programs are ideal for current managers and C-suite professionals seeking a more comprehensive SEO curriculum that includes topics like Google Analytics and online copywriting.

Explore edX's targeted SEO programs and enroll today.

Get a degree

SEO courses, when paired with a slate of other digital marketing and analytics classes in a full degree program, allow learners of all ages to complete a comprehensive education in a subject beyond SEO alone.

Enroll in an undergraduate or graduate program in a subject like strategic communication or business analytics with edX today.

Frequently asked questions about SEO courses

What is the best SEO course for beginners?

The best pathway depends on the student's goals. For example, a broader course in digital marketing may benefit beginners who want to explore topics like email marketing and web analytics in addition to SEO. Some SEO courses focus solely on search engine optimization, making them an ideal option for learners who have experience with these other topics.

Does SEO require coding?

No, SEO does not require coding. It depends on your specific role, but you may use platforms such as Semrush, Google Analytics, and Ahrefs, which SEO courses typically cover. Some SEO professionals use these platforms to discover and research keywords, while others, like SEO analysts, integrate their findings into their work without using these tools directly.

Is getting a certificate in SEO worth it?

An SEO certificate can be worth it for people looking to bolster their résumés with additional credentials. Some employers may prefer to see a portfolio with proven SEO results, but a certificate can still help candidates stand out in the job market.

How long will it take to master SEO?

It can take 1-2 years to master SEO, but in a constantly evolving online marketing environment, all SEO professionals should remain lifelong learners to stay on top of emerging trends.