What can you do with a digital marketing certificate?
Whether you're using it to further your career through continuing education or as a starting point to springboard into the world of digital marketing, a digital marketing certificate can help provide the skills needed to succeed in various career opportunities.
Learn about some examples of exactly what you can do with a digital marketing certificate.
What jobs can you get with a certificate in digital marketing?
Considering most businesses and organizations need marketing and the world is continuing to move more toward digital, the job opportunities available with a certificate in digital marketing are expansive.
Here are a few common roles that may be aided by a certificate in digital marketing, with salary and job outlook data from the Bureau of Labor Statistics. Keep in mind, however, that many levels within each of these careers are heavily dictated by your knowledge base, skill sets, and experience.
Search marketing specialist
Sometimes referred to as a search engine optimization (SEO) expert, a search marketing specialist helps businesses and organizations rank higher on popular search engines like Google, Bing, and DuckDuckGo. Often, this involves tasks and responsibilities such as managing content writers, creating content briefs, architecting content campaigns, and potentially even working with paid search ad options.
If you're someone who likes data, analyzing trends, and helping businesses get exposure at scale, this may be the right fit for you with a digital marketing certificate.
- Median annual salary (May 2023):$74,680
- Projected employment growth (2023–33): 8%
Digital designer
While a lot of digital marketing happens off of a company's website on external platforms, extensive marketing thought also goes into the design and direction of the company's home website. With a digital marketing certificate, you'll learn how to properly lay out a web page for better conversions, the importance of ADA-compliant color schemes and components, the proper use of digital marketing funnels, and more.
Your goal will be to help web developers, companies, and site owners deliver an experience to their users that supports their brand and drives conversions.
- Median annual salary (May 2023):$92,750
- Projected employment growth (2023–33): 8%
Social media manager
Social media is not just something people do for fun, but it's also a powerful business tool that companies use to drive sales, control narratives, and engage with customers. As a social media manager, you'd be in charge of planning content initiatives, creating content, scheduling posts, researching platforms, and engaging with customers — all to achieve the goals mentioned above.
Trained digital marketers understand that there is science, psychology, and a method to achieving these goals in repeatable and measurable ways.
Salary for social media managers is quite variable, as many people choose to do this job as independent contractors, effectively running their own businesses. In these scenarios, your earning potential depends on the number of clients you have and the scope of your projects.