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Learn Tealium with online courses and programs

Tealium is a data management system for collecting and organizing digital marketing analytics. As data-driven marketing becomes more accessible, specialized skills using the Tealium analytics platform can help you stand out.

What is Tealium

Tealium is an analytics platform that provides tools for businesses to organize and use the data behind big business decisions. This technology offers a cloud-based, user-friendly interface that puts a variety of tools in the hands of data analysts, digital marketers, and key business decision-makers across every industry. 

Tealium iQ is the platform’s flagship product, which provides a tag management solution to help businesses keep data sets organized. Other popular products include Tealium AudienceStream, which serves as a customer data platform (CDP); Tealium DataAccess, which provides integration support; and Tealium EventStream, which provides real-time data capabilities.Footnote 1

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Tealium tutorial curriculum

Tealium is a powerful analytics platform primarily used for digital marketing. Learners in analytics, data sciences, and digital marketing programs may encounter a Tealium tutorial or course in their educational journey.

Introductory courses or a Tealium tutorial might cover:

  • Overview of the Tealium platform

  • Basics of Tealium tag management

  • Audience segmentation tactics

Intermediate coursework might take a more in-depth look at the Tealium platform, including Tealium iQ, concepts in data layering implementation, methods for data tracking, and guidelines for data privacy and governance.

For learners who already have a degree in marketing, advanced study in data sciences and analytics can provide exposure to platforms that are common in the era of data-driven business intelligence. Advanced courses could focus on practical applications working with the Tealium API or similar softwares.

Learning how to use Tealium and similar tools can supplement your knowledge of digital marketing and data analytics. edX offers a variety of educational opportunities for learners interested in studying these topics, as well as a host of other disciplines. A boot camp can provide flexible, hands-on learning for those who want to upskill quickly, while executive education programs are designed for busy professionals. You can also pursue a more comprehensive curriculum in a bachelor’s degree program or, for more advanced learners, a master’s degree program. Find the right learning path for you.

 Explore Tealium careers

The Tealium platform consists of several different business intelligence products, including Tealium iQ, Tealium AudienceStream, and Tealium DataAccess. Professionals working with data analytics for digital marketing might use these tools on a regular basis. Common job roles include:

  • Business intelligence insights analyst: Uses data modeling, analysis, and visualization tools to extract meaningful insights for a business.Footnote 2

  • Digital marketing manager: Leads a marketing team to execute a specific strategy. The success of the strategy is informed directly by available data.Footnote 3

  • Web analytics consultant: Helps a business understand website analytics and develop strategies to improve performance in a specific area, such as on a website or other digital channels.Footnote 4

  • Application developer: Designs, deploys, and maintains software applications. Often, developers specialize in one specific area, like mobile applications or analytics applications.Footnote 5

Each of these roles will have different education and skills requirements. For example, you may be able to build relevant skills in a digital marketing boot camp, or similarly in a coding boot camp if you want to work on your programming skills. However, some employers may seek candidates with a degree depending on the role. Before deciding on a specific learning path, research the positions you hope to pursue and align your coursework with your career goals.

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