• Length:
    4 Weeks
  • Effort:
    2–3 hours per week
  • Price:

    FREE
    Add a Verified Certificate for $199 USD

  • Institutions
  • Subject:
  • Level:
    Introductory
  • Language:
    English
  • Video Transcript:
    English
  • Course Type:
    Self-paced on your time

Associated Programs:

Prerequisites

None required. “Product Management Fundamentals” and “Achieving Product-Market Fit” recommended.

About this course

Skip About this course

Designing the customer and user experience is essential to creating great products today. Gone is the old paradigm of “form follows function” model of design. The process must be iterative and follow the best product design and development processes. While designing a great user experience can be a lengthy and expensive process, there are approaches to doing it faster and smarter, without compromising results.

This essential product management course explains key design thinking principles around personas, story mapping, and prototyping. Product managers need to know and appreciate product designer tools and processes. By combining these principles with good scrum processes, you’ll learn to create great products that don’t sacrifice design for functionality or feasibility.

This course enables students to transition from ideas to prototyping and concept testing of their products and services. Students learn how best to effectively translate ideas into marketable offerings so that the best product and service ideas are harnessed and create real value for customers and the organization. Emphasis is placed on an integrated and interdisciplinary approach to engineering design, concurrent engineering, design for manufacturing, industrial design, and the business of new product development. Topics include design methods, modeling and simulation, material and manufacturing process selection, platform and modular design, mass customization, planning and scheduling.

What you'll learn

Skip What you'll learn
  • Development processes and organizations. The customer needs process, Lean UX, diagrams, sketches, wireframes, prototypes, and emerging technologies.
  • Concept generation and selection. Defining product specifications, establishing target specifications, and setting the final specifications.
  • Product design and architecture. Industrial design, design for the environment, and design for manufacturing.
  • Principles of prototyping and user experience. Planning for prototyping, service design, mapping the user experience, and anatomy of an experience map.
  • Wireframing and prototyping models. Product architecture, choosing a wireframing/UX prototyping tool, Software Development Lifecycle (SDLC) and Web Design Lifecycle, and open source.
  • Robust design considerations. Robust design process and version control.
  • Testing and troubleshooting. Red team and blue team, recovering from disaster, and strategies for recovery.
  • Project management. Guidelines for project planning and project execution.

Module 1: Development Processes and Organizations

Module 2: Concept Generation and Selection

Module 3: Product Design and Architecture

Module 4: Principles of Prototyping and User Experience

Module 5: Wireframing and Prototyping Models

Module 6: Robust Design Considerations

Module 7: Testing and Troubleshooting

Module 8: Project Management

Meet your instructors

Cait von Schnetlage
Faculty, Clark School of Engineering, University of Maryland
University of Maryland, College Park

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