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Confidently transition your marketing, media and creative practices to align brand and purpose in service of a sustainable future.
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The Sustainable Marketing, Communications and Brand Management online short course from the University of Cambridge Institute for Sustainability Leadership (CISL) equips you with skills and strategies to re-align the purpose of marketing, media, and creative to support long-term wellbeing for all people and planet. Over eight weeks, you’ll learn how to inspire and reignite the potential for brands and creative roles to enable positive change. You’ll also gain a heightened awareness of both marketing’s physical impact on people and the environment and its capacity to influence human behaviors and identities, and engage in challenging discussions on issues such as growth, greenwashing, and consumption.
You’re invited to join a global cohort of industry pioneers, committed to reclaiming marketing’s role in the world. Through a combination of live sessions, peer support circles, and discussion, you’ll build vital connections that can help facilitate innovation and inspire collaborative action. With guidance from faculty and industry experts, you’ll also unlock practical strategies to drive transition and transformation in your sphere of influence, and develop the tools and confidence to maximize impact in your own career. At the end of the course, you’ll move from ambition to implementation with a practical Strategy for Action, setting you up to challenge the status quo and assume your place at the forefront of this change.
This course is designed for marketing, media and creative professionals who wish to be at the forefront of sustainability transformation. Marketers, brand, product or account managers and salespeople, across all levels of leadership, will develop a future-ready skill set to navigate and expand their influence in this rapidly growing area. PR consultants, communications specialists and creatives, such as designers, directors, artists and photographers, will uncover strategies to make sustainability part of their practice and improve the authenticity of their outputs. Executives, entrepreneurs and business owners will gain a greater awareness of how to guide their organization towards social, ecological and climate targets and consciousness, while supporting the transformation of the sector from within. The course will benefit professionals across all industries who want to enhance their careers and drive positive change.
Learn how to lead marketing’s sustainability transformation as you work through the weekly modules of this online short course.
Orientation module: Welcome to your Online Campus
Module 1: Reclaim marketing, media and creative
Module 2: Transition and transform
Module 3: Reform marketing's footprint
Module 4: Rewire marketing's brainprint
Module 5: Be boldly authentic
Module 6: Lead and innovate
Module 7: Move ambition to action
Module 8: Unite for long-term impact
Discover the art of incorporating and fostering sustainability within your organisation, practice, and society, and earn an official certificate of completion from the University of Cambridge Institute for Sustainability Leadership.
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with your digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
The majority of global marketers predict that sustainability will be at the top of their agendas in five years’ time.
World Federation of Advertisers (Apr, 2021).
The percentage of global consumers who, within five years, only want to be spending with brands that are practicing green and sustainable advertising.
Dentsu (2021).
GetSmarter, an edX partner, delivers career-relevant, fully supported, and expert-led online courses from the world's leading universities and institutions. As an online learning expert with over 15 years' experience, GetSmarter leverages long-standing expertise in market research, data analysis, and business insights to ensure that you gain the skills critical to career growth.