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IIMBx: Brand Management

4.4 stars
7 ratings

Key brand management terminology and principles are demystified in this course.

Brand Management
5 weeks
3–5 hours per week
Progress at your own speed
Optional upgrade available

There is one session available:

17,769 already enrolled! After a course session ends, it will be archivedOpens in a new tab.
Starts Feb 22
Ends Dec 30

About this course

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Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you!

This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India.

At a glance

  • Language: English
  • Video Transcript: English
  • Associated programs:
  • Associated skills:Brand Communication, Brand Management, Brand Identity, Brand Positioning

What you'll learn

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  • Basics of brand management
  • Key brand-related terminology
  • Important frameworks and principles of branding

This course is part ofBrand and Marketing Research Strategy Professional Certificate Program

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Expert instruction
3 skill-building courses
Progress at your own speed
4 months
3 - 4 hours per week

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