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This free, self-paced course will help give you an understanding of what processes go into developing and using marketing funnels. You’ll learn how marketers utilize a marketing funnel, and discover how it helps a marketing program to influence customer decisions.
Marketers utilize a marketing funnel framework to visualize the process that customers go through when making a purchase. A marketing funnel is also used to choose channels and develop messages for marketing materials that:
Sharing the right materials with a customer at the right point in a marketing funnel can influence their purchasing decision by showing how it adds value to their life. Learn how to develop your own marketing funnel and use it to make decisions on what marketing channels to utilize and messages to create.
