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The introduction to Digital Asset Management (DAM) course is critical to managing large collections of digital content, digital assets, and metadata. Having a solid understanding of user experience and organizational digital asset needs will help get your management system and process underway. This course covers topics such as:
Identifying digital asset management role in institutions
Defining standards and tools used in digital asset management
Build your fundamentals of digital assets and digital asset management through this introductory course.
What is Digital Asset Management
What is a Digital Asset
Understanding your Organization’s Digital Assets and their lifecycle
Using Workflows in a Digital Asset Management System
Understanding User Needs in your organization
Making the case for DAM: Return on Investment
Options for DAM software