UMD, USMx: Digital Marketing Analytics: Tools and Techniques
4.6 stars
6 ratings
Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.

4 weeks
3–5 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available
There is one session available:
30,254 already enrolled! After a course session ends, it will be archivedOpens in a new tab.
Starts Nov 28
Ends Dec 31
Digital Marketing Analytics: Tools and Techniques
At a glance
- Institutions:
UMD
USMx - Subject: Business & Management
- Level: Introductory
- Prerequisites: None
- Associated programs:
- Professional Certificate in Digital Marketing
- Language: English
- Video Transcript: English
- Associated skills: Contextual Advertising, Customer Data Management, Surveys, Analytical Skills, Web Analytics, Big Data, Marketing, Data Analysis, Digital Marketing, Machine Learning, Analytics, Search Engine Optimization, Universal Testing Machines, Data-Driven Decision-Making, Artificial Intelligence
Who can take this course?
Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.This course is part of Digital Marketing Professional Certificate Program
Learn moreExpert instruction
4 skill-building courses
Self-paced
Progress at your own speed
4 months
3 - 5 hours per week
Interested in this course for your business or team?
Train your employees in the most in-demand topics, with edX For Business.