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Learn to drive the performance of Product Enterprises with Product-first frameworks that enable value with mature governance, risk, marketing, sales, finance, and HR functions.
This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:
● Understanding a Product Enterprise and how it works
● Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio
● Building & implementing a product platform strategy
● Organizational Governance and Risk framework in a Product Enterprise
● Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach
● Maximizing organizational value creation through a scaled product framework
● How a product enterprise works, and how that is different from an enterprise that is Operations focused or Project focused
● Creating strategic and operational alignment across the enterprise
● Building Product Portfolio Governance & Risk Management Models
● Aligning core & support functions of a product enterprise for value maximization at scale
Week 1: Product Enterprise Operating Model
Week 2:Product Portfolio Strategy Frameworks
Week 3:Product Category Design & Strategy
