Learn growth marketing with online courses and programs
What is growth marketing?
Growth marketing is a subset of digital marketing that uses data to help organizations better understand customers and retain them as long as possible. Growth marketing is a cycle that builds on insights gleaned from marketing campaigns to drive growth in customers, brand engagement, revenue, name recognition, and other important business measures.Footnote 1 Growth marketers work to engage with customers at different points in a marketing funnel for a product, service, or brand and aim to convert one-time customers into returning customers. Because growth marketing is a long-term strategy that relies on marketing analysis and testing different tactics to refine strategy, this customer-focused approach is more nimble than other forms of traditional marketing.Footnote 2
Read on to learn more about growth marketing for beginners, including information about growth marketing courses, digital marketing careers, and how to become a growth marketer.
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Growth marketing course curriculum
There are a variety of courses available for students and professionals who want to learn growth marketing. It may benefit learners to have a foundational understanding of basic marketing or business concepts before taking growth marketing courses. But, many growth marketing classes often cover these fundamentals.
Growth marketing tutorials may cover a variety of topics including:
How to use advertising psychology and persuasion.
How to design and execute marketing campaigns.
How to market on different digital platforms or channels.
How to understand customers’ needs.
How to use analytics to evaluate the success of a marketing campaign.
How to use artificial intelligence and marketing automation.
Types of growth marketing jobs
There are a variety of growth marketing jobs that correspond with different types of marketing — from social media and direct marketing, to inbound and outbound marketing.
Inbound marketing involves creating content that attracts customers by offering solutions to their problems.
Outbound marketing involves building a strong brand and image, as well as strong relationships, with partners and the public.
Direct marketing reaches individual customers rather than appealing to a broad audience, through channels like telemarketing.
Social media marketing boosts an organization’s brand awareness and offers opportunities to interact directly with individual customers, while still reaching customers on a broad scale.
Growth marketing careers include a variety of positions, such as growth marketing managers, digital marketing strategists, growth marketing analysts, social media managers, and content marketing specialists. Take a closer look at some of the job responsibilities for professionals with careers in growth marketing:
Advertising, promotions, and marketing managers develop campaigns to generate interest in goods and services. Marketing managers estimate the demand for goods and services that a business and its competitors offer. They identify potential markets, develop pricing strategies to maximize profits; and collaborate with sales, public relations (PR), and product development staff to create marketing strategies tailored to customers’ needs.Footnote 3
Market research analysts study market conditions to determine the business potential of a product or service. They gather and analyze customer data, research competitors, create targeted marketing strategies to reach specific customers, and forecast future trends.Footnote 4 Footnote 5
PR managers help clarify an organization’s brand and point of view for its audience. They monitor trends that affect their organization and use those trends to recommend ways for the organization to improve its image. In addition to external communications, PR managers also handle internal communications and collaborate with other marketing stakeholders to ensure strategic alignment.Footnote 6
PR specialists create and maintain a positive image for their clients, which may be individuals, groups, or companies. They write press releases and interface with members of the media, announce news on social media, organize interviews between their clients and media representatives, and evaluate the public opinion of their clients based on social media and other measures.Footnote 7
How to become a growth marketer online
Learners who are interested in becoming growth marketers online may begin by earning a bachelor’s degree in marketing, business, or a related field. Some learners may follow their undergraduate studies with a master’s degree, although many entry-level marketing jobs do not require candidates to hold graduate degrees. For those interested in enhancing their understanding of marketing concepts, digital marketing boot camps provide another avenue to growth marketing careers.
Many marketing management positions require applicants to have several years of experience. And some professionals, such as PR managers or market research analysts, may pursue a growth marketing certification from professional organizations to demonstrate their expertise in the field.
Other important skills growth marketers should hold include:
Strong written and verbal communication
Leadership and decision-making skills
Attention to detail
Critical thinking skills