Skip to main content

Drive your career forward

Professional Certificate in
Digital Marketing
UMD and USMx

What you will learn

  • How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
  • How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications.
  • How to harness the power of Customer Lifetime Value Concepts by applying it to firm value, selection of customers and loyalty programming.
  • How to develop Online Advertising Ecosystems complete with Social Media /Social Network and Media Big Data analysis for better decision making.

Digital marketing is fast becoming the dominant tool in marketers’ toolboxes. While “out of home” marketing and mass communication continue to make-up a large part of a company’s marketing budget, the digital components of these budgets are growing rapidly. This is in part due to the fact that digital marketing presents the opportunity to track the ROI on every dollar spent. As such, it is critical that experts in digital marketing build both sound marketing and creativity skills, as well as significant skills in data analysis.

This program will prepare you for the future of marketing and arm you with the most critical tools and skills to drive value at your company. You will learn the key marketing skills most in-demand today, including: omni-channel marketing, marketing analytics, social media strategy, online advertising, and AI approaches to customer value analysis.

Designed by world-renowned marketing professors at Maryland Smith, home to some of the strongest marketing researchers and teachers in the world, this Professional Certificate in Digital Marketing from the University of Maryland develops the digital marketing acumen you need to take advantage of the explosive growth and rapidly evolving marketing industry. Today’s marketers face a “digital skills gap,” and when you earn a Professional Certificate in Digital Marketing from Maryland Smith, you will be future ready.

Expert instruction
4 skill-building courses
Self-paced
Progress at your own speed
4 months
3 - 5 hours per week
Discounted price: $1,796.40
Pre-discounted price: $1,996USD
For the full program experience

Courses in this program

  1. UMD and USMx's Digital Marketing Professional Certificate

  2. 3–5 hours per week, for 4 weeks

    Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy.

  3. 3–5 hours per week, for 4 weeks

    Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.

  4. 3–5 hours per week, for 4 weeks

    Learn how to develop Online Advertising Ecosystems complete with Social Media/Social Network and Media Big Data analysis for better decision making in all forms of outreach.

  5. 3–5 hours per week, for 4 weeks

    Learn how to harness the power of Customer Lifetime Value concepts by applying them to firm value, selection of customers and loyalty programming.

    • The job outlook for digital marketing professionals is slightly better than the average profession. According to the Bureau of Labor Statistics, job demand in the overall field of marketing should increase by 10% by 2026. (ZipRecruiter)
    • Career opportunities as a Marketing Analyst, Digital Marketing Manager, or Account Executive among others Salary range from 54k-110k per year (Glassdoor)

Meet your instructors

from The University of Maryland, College Park (UMD), University System of Maryland (USMx)
Yogesh Joshi
Associate Professor
University of Maryland, College Park
Mary Beth Furst
Associate Clinical Professor, Marketing
University of Maryland
P.K. Kannan
Professor of Marketing, Dean’s Chair in Marketing Science
University of Maryland
Michael Trusov
Professor & Academic Director, MS in Marketing Analytics Program
University of Maryland, College Park
Liye Ma
Associate Professor
University of Maryland, College Park
Lauren Rhue
Assistant Professor of Information Systems
University of Maryland, College Park
Wendy Moe
Associate Dean of Master's Programs, Dean's Professor of Marketing and Co-Director of the Smith Analytics Consortium at Maryland Smith.
University of Maryland
Lingling Zhang
Assistant Professor of Marketing
University of Maryland

Experts from UMD, USMx committed to teaching online learning

Enrolling Now

Discounted price: $1,796.40
Pre-discounted price: $1,996USD
4 courses in 4 months
Pursue the Program

Also in Business & Management at edX

Propelling

Drive your career forward with university-backed credit programs and verified certificates

Convenient

Study and demonstrate knowledge on your schedule

Flexible

Try a course before you pay

Supportive

Learn with university partners and peers from around the world