Qualtrics XM Institute

Qualtrics XM Institute is the world’s premier resource for Experience Management (XM). We help organizations around the world improve their customer, employee, product, and brand experiences by better listening and responding to the needs of people.

XM Institute’s Mission

Our mission is to create a thriving global community of XM professionals who are empowered and inspired to improve human experiences. We bring our mission to life by publishing thought leadership, researching emerging trends and best practices, leading a professional community, developing training and certification, and speaking at events around the world.

About Qualtrics

Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees. With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle. To learn more, please visit qualtrics.