Bill Carroll

Bill Carroll is a recently retired clinical professor of marketing at the Cornell University School of Hotel Administration. He has taught courses in economics, new media management, pricing and yield management, and marketing distribution. He is also CEO of Marketing Economics, a consulting firm specializing in travel industry pricing, distribution, yield management and strategic planning. Carroll writes often on the evolution of hotel distribution and its impact on major chains and intermediaries. He has also written numerous articles on economics and travel industry topics.

For over 25 years Carroll held a variety of senior positions in the travel industry including division vice president for Global Marketing Planning at Hertz and CEO of Marketing Economics. He also works closely with PhoCusWright, Inc. a travel industry research, consulting and publishing company.

Carroll holds a B.A. in economics from Rutgers, an M.S. in labor studies from the University of Massachusetts, and a Ph.D. in economics from Penn State.