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Ian Phau

Professor in the School of Marketing Curtin University at Curtin University

Areas of expertise

  • - Consumer behavior
  • - Brand management
  • - Marketing theory
  • - Market research

Social links

About Me

Ian Phau is Professor of Marketing and Director of the Luxury Branding Research Cluster at Curtin University. His research interests are in luxury branding, consumer behaviour and advertising appeals. He is Editor-in-Chief of Asia Pacific Journal of Marketing and Logistics, has been awarded Editor of the Year, and has won numerous accolades such as best paper and best reviewer awards. His research has been published in numerous prestigious journals. In addition, Professor Phau has been the recipient of the prestigious national ALTC excellence in teaching award amongst many others. His industry experience extends across Europe and the Asia Pacific region, including consultancy for brands such as Armani, Hugo Boss, Prada, and Shiseido.

Courses and Programs taught by Ian Phau

1 course in a series


Marketing in a Digital World

MicroMasters® Program
5 courses