Lydia is a lecturer in the public relations stream at Curtin University’s Business School - delivering innovative, integrated and creative teaching practices, and working with outstanding students. She has more than 15 years’ Australian and Canadian professional experience in agency/consultancy and in-house corporate communication roles. She specialises in brand journalism, media relations, stakeholder engagement and marketing communication and has taught these disciplines in both corporate workshop and university environments. Her research is currently focused on the challenges and opportunities as well as employment of multimedia/transmedia storytelling techniques in higher-education. Lydia remains connected with a broad industry network and knowledge-base through membership with the International Association of Business Communicators (IABC) and the Public Relations Institute of Australia (PRIA). Her academic qualifications include Master of Arts (Journalism), Postgraduate Diplomas in eMarketing and Creative Writing and two Bachelor degrees: B.Commerce (Public Relations) and B.Arts (Asian Studies).