Skip to main content

Malcolm Kirkup

Professorial Director of MBA Programmes and Educational Innovation at University of Edinburgh Business School

Areas of expertise

  • Marketing Strategy
  • Retail Strategy
  • Consumer Behavior

Social links

About Me

Malcolm Kirkup is Professorial Director of MBA Programmes and Educational Innovation at the University of Edinburgh Business School. He received his BA (Hons), MSc and PhD from Exeter, Cranfield and Lancaster Universities in the UK.

Courses and Programs taught by Malcolm Kirkup